CRM Coordinator

As a CRM Coordinator (Gaming) you will join our team to support the Company’s operation at our offices based in Malta. You will work closely with the CRM Country Lead to coordinate the above-the-line campaigns and drive retention through all appropriate CRM channels. You will also be responsible to execute and analyse below-the-line campaigns to increase player value. You will need to problem solve, with a keen eye and an attention to detail, together with thinking outside the box, utilising your creative mindset, and achieving results even when challenged by time, system or product limitations. A good understanding of customer segmentation, campaign analysis, customer lifecycles and communication strategies is essential. You should be target-driven with a focus on both tactical and strategic business goals. Being a reliable team player, with the ability to work on your own initiative, is crucial. Outstanding organisation skills including excellent written and verbal communication skills are required. An enthusiastic and self-driven attitude is necessary, along with the ability to multitask and prioritise work under pressure. High proficiency in all Microsoft Office products is expected, along with a proven track record of professional experience in CRM. Experience in Optimove or a similar platform is preferred. Your responsibilities will include coordinating promotional campaigns from concept through to launch and post-evaluation, reporting on campaign performance, adopting a data-driven approach, testing user journeys, ensuring CRM is delivered to the highest standard, and monitoring competitor trends and best practices.

Ability to problem solve, attention to detail, creative mindset, understanding of customer segmentation, campaign analysis, customer lifecycles, communication strategies, target-driven, reliable team player, outstanding organisation skills, excellent written and verbal communication skills, enthusiastic and self-driven attitude, ability to multitask and prioritise work under pressure, high proficiency in Microsoft Office, proven track record in CRM, experience in Optimove or similar platform preferred.