Brazilian real‑estate and hospitality group JHSF has agreed to acquire the Enjoy Punta del Este resort in Uruguay for $160 million, taking full control of one of the country’s most prominent casino‑hotel complexes.
The deal, executed through the Uruguayan‑focused vehicle JHSF Península, signals a major expansion of the Brazilian conglomerate into Uruguay’s premium tourism and gaming sector.
Enjoy S.A., the Chilean casino operator, is selling 100% of Baluma S.A., the Uruguayan entity that owns and operates the Enjoy Punta del Este complex. The transaction was formalized via a stock‑purchase agreement signed on April 10, 2026, and still requires approval from Uruguay’s antitrust authority.
The $160 million price is notably below the roughly $300 million Enjoy invested in the property since first entering the Uruguayan market in 2013.
Enjoy is divesting its flagship overseas asset as part of a broader financial restructuring, aimed at reducing debt and refocusing on its core operations in Chile.
The Punta del Este resort, originally the Conrad Punta del Este, has long been the group’s most emblematic international property, combining a large hotel, extensive convention facilities, and a major casino. Soaring operating and maintenance costs, however, have made the sale a strategic priority.
JHSF plans to reposition the site as a mixed‑use luxury destination, mixing a Fasano‑branded hotel, residential towers, and a new shopping centre around the existing casino and event spaces. The group has announced an expected investment of between $400 and $500 million over four to five years, including upgrades to the hotel, spa, and gaming facilities. It has also committed to maintaining employment for over 1,000 current staff, preserving the resort’s workforce while rebranding and modernizing the complex.
The acquisition reinforces JHSF’s shift toward recurring‑revenue assets such as hotels and casinos, while also strengthening its presence across Latin America. For Enjoy, the deal marks a decisive step back from some of its costlier international holdings and a renewed focus on Chile’s domestic gaming and entertainment market.
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Brazilian real‑estate and hospitality group JHSF has agreed to acquire the Enjoy Punta del Este resort in Uruguay for $160 million, taking full control of one of the country’s most prominent casino‑hotel complexes. The deal, executed through the Uruguayan‑focused vehicle JHSF Península, signals a major expansion of the Brazilian conglomerate into Uruguay’s premium tourism and…
The post JHSF buys Enjoy Punta del Este for $160 million appeared first on G3 Newswire.