Four years ago, I stepped into the world of igaming, and if you’d seen my CV before that, you probably wouldn’t have predicted that move. I’ve spent the last two years focused on new business and partnerships at affiliate tracking company RavenTrack, where I’ve been driving revenue growth and building long-term relationships. But before igaming, my career path was anything but linear.
I bounced around sales roles in a digital marketing company, worked in a gym, briefly became a carer and way back in the day I was a lifeguard. Quite the variety, I know. None of it followed a traditional tech route. But looking back, every role taught me something about people, resilience and communication – skills that matter just as much in commercial strategy as spreadsheets do.
This year’s International Women’s Day (IWD) theme, ‘Give to Gain’, resonates deeply.
Stepping into a male-dominated, commercially driven industry as a young woman felt intimidating at first. Negotiating deals, pitching partnerships and holding my own in revenue conversations didn’t always come naturally. I often felt like an outsider in boardrooms filled with experienced male executives. But that discomfort pushed me to sharpen my skills, know my numbers inside out and grow confidence rooted in competence.
The landscape has changed a lot since I started. Women are now stepping into leadership roles across igaming – not just in marketing, but in product, operations, data and commercial strategy. More women are now CEOs, directors and commercial leads, who own P&Ls and make strategic growth decisions.
That shift matters. For years, marketing was seen as the natural entry point for women in tech and igaming. And marketing is a fantastic sector, with great opportunities – but it’s not the only place for women in the industry. Which is why today, women are increasingly moving into product, analytics, partnerships and commercial tech – areas that sit at the heart of business performance.
Working with technology and data in the affiliate landscape has been a large part of my growth. The data literacy I’ve gained from knowing player value, acquisition costs and lifetime revenue has transformed my role from support to shaping long-term strategy.
Community is key
Perhaps the most important shift I’ve noticed isn’t just representation – it’s community.
When I started, I only had a handful of female contacts in the industry. Their advice and encouragement made a huge difference, but the network felt small. Today, that’s changed. There are mentoring initiatives, panels, networking events and WhatsApp groups specifically for women in igaming. Opportunities are shared, introductions made, wins celebrated and challenges discussed openly.
That kind of community accelerates growth, builds confidence and proves that collaboration doesn’t dilute ambition, it amplifies it.
The most defining moments in my career have come from generosity: someone giving advice before a big pitch, sharing insight into a deal structure or recommending me for an opportunity I might not have pursued myself. None of these gestures were dramatic, but they mattered.
As more women move into senior roles, we have the opportunity to do the same for others. To mentor, share commercial knowledge, make introductions and advocate. Giving access, insight and support doesn’t take away influence, it empowers those who follow.
In an industry like igaming, diverse leadership isn’t just the right thing to do. It’s good business. Teams with different perspectives make stronger decisions, drive smarter growth and retain talent better.
Four years ago, I walked into meetings hoping I belonged. Now, I know I do. And the more women we lift as we climb, the stronger the whole industry becomes. If ‘Give to Gain’ means anything this year, it’s this: when women invest in each other, we all win.
Kate Scowen is the business development manager at RavenTrack, a leading affiliate tracking platform. Known for her energetic approach and extensive sales expertise, Scowen is a passionate advocate for diversity in the igaming sector.
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The post IWD: My journey as a woman in igaming first appeared on EGR Intel.
As International Women’s Day draws closer, RavenTrack’s Kate Scowen shares how community can build confidence and why this year’s ‘Give to Gain’ theme resonates deeply
The post IWD: My journey as a woman in igaming first appeared on EGR Intel.