AMUSE Makes Its European Debut
Interblock will introduce AMUSE in Europe for the first time within an enclosed section of its stand. Designed for players of legal age, AMUSE blends arcade-style play with real-money wagering to create a new category of casino entertainment that is intuitive, interactive, and built for high engagement.
Casino floors have historically centered around three core segments: slots, table games, and ETGs. AMUSE is emerging as a fourth category, built around randomized titles that are easy to learn and immediately familiar, while delivering a distinctly different style of play. With more than a dozen games in the category, Interblock will highlight several AMUSE titles at ICE, including:
FreeFall – a vertical ball release through a pinball-inspired path
Battle for Earth – a crash game that’s out of this world
Avalanche Roulette – a spin on roulette with multi-ball action
Dragon Bonus Wheel – a glowing wheel with dragon-themed bonus rounds
Showtime Frenzy – a reimagined classic with the opportunity to multiply winnings each round
Destroyer: Naval Strike – a casino-floor adaptation inspired by the popular board game
The AMUSE product line was recently voted Most Innovative Technology at G2E 2025 in the Eilers-Fantini Vendor Survey, earning nearly a quarter of all operator submissions among more than 400 exhibitors. The category is expected to generate similar excitement at ICE Barcelona, driven by its ability to broaden appeal, deepen engagement, and support incremental revenue opportunities.
“ICE Barcelona is a global hub for innovation, and it’s where the industry comes to preview what’s next,” said John Connelly, Global CEO of Interblock. “We’re excited to bring AMUSE to market as operators recognize a growing interest in experiences that bridge entertainment and wagering. Alongside AMUSE, we’re showcasing a broader portfolio that gives casinos more ways to diversify their offering and increase engagement.”
Expanded Slot Offering
Interblock will also present a new collection of slot machines enabled by its strategic acquisition of Zuum Limited. The expanded lineup supports a wider range of property types and operating models, including multi-game configurations for Spanish arcade and bar markets. Products from the slot portfolio on display at ICE include:
Dra Dra Dragon – a dragon-themed slot game with an expanded display
Aztec Riches – a slot experience inspired by the Aztec world and its treasures
Opera and Melody Cabinets – an enhanced multi-game format featuring 4K visuals and high-quality sound, well suited for land-based and cruise ship environments
The addition of slots expands Interblock’s presence across the casino floor while reinforcing its long-standing role in electronic table games. For years, Interblock has helped establish ETGs as a core casino category by delivering table-style gameplay paired with premium design, scalable configurations, and experiences that are practical to operate and compelling for players.
ETGs That Operators Trust
Interblock continues to advance ETGs through four distinct portfolios: Stadium, Smart Pit, Standalones, and Universal Cabinets. Each portfolio is designed to address real operational needs while preserving authentic table gameplay. At ICE, Interblock will feature key ETG solutions, including:
Smart Pit – a live dealer pit offering Blackjack, Baccarat, and now Poker, using real dealers and physical game elements, with digital bet placement for accurate payouts and stronger game protection
Reel Roulette – a blend of traditional single-zero roulette with slot-style payout potential, featuring upgrades tailored for the Spanish arcade market, including an updated player interface inspired by Interblock’s Organic line and a new Dual Roulette interface on BlackPearl that enables automated and virtual play simultaneously
Grand Crystal 2 Roulette – a premium, single-zero electronic game featuring bonus moments that can deliver up to 1000x on a straight bet
Vertical Roulette – a single-player cabinet featuring Grand Crystal 2 Roulette
Roulette remains one of Europe’s most played games, and Interblock’s roulette portfolio includes a title that has ranked as the EMEA’s number one top-indexing ETG. This performance reflects sustained player demand and strong operator results.
Interblock’s momentum across Europe and beyond continues, with total seats installed up nearly 200% since 2023 and double-digit growth projected through 2026. The innovations on display at ICE Barcelona reflect what operators are prioritizing today: authentic table play, modern interfaces, scalable configurations, and experiences that encourage repeat play.
Award Recognition Heading Into ICE
Interblock enters ICE Barcelona with seventeen (17) combined nominations across four prestigious award shows. Finalist recognition spans categories including Casino Supplier of the Year, Product Launch of the Year for AMUSE, Global Gaming Company of the Year, Innovator of the Year for AMUSE, Most Innovative Supplier, and Best New Innovative Product. These nominations underscore a standout year of innovation and continued momentum.
Looking Ahead
Interblock’s presence at ICE Barcelona comes as the company continues expanding its land-based portfolio while preparing for the launch of its new online platform in 2026. In the United States, nearly 90 per cent of Las Vegas Strip operators are committed to AMUSE, signaling strong confidence in the category and its potential to scale across global markets. With AMUSE, an expanded slots lineup, and continued ETG innovation, Interblock is positioned to deliver a unified entertainment experience across the casino floor and, soon, online.
Break The ICE at Stand 3E70
Interblock invites industry professionals to visit Stand 3E70 at ICE Barcelona 2026 to see its latest innovations on display and to meet with the team to discuss the future of gaming across land-based and online environments.
To schedule a private booth tour, contact a dedicated Interblock representative or sales@interblockgaming.com. Media tours and interviews may be requested through press@interblockgaming.com.
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AMUSE Makes Its European DebutInterblock will introduce AMUSE in Europe for the first time within an enclosed section of its stand. Designed for players of legal age, AMUSE blends arcade-style play with real-money wagering to create a new category of casino entertainment that is intuitive, interactive, and built for high engagement. Casino floors have historically centered…
The post Interblock turns up the heat at ICE Barcelona appeared first on G3 Newswire.