Free-to-play content supplier Incentive Games has announced the launch of its new real-money gaming (RMG) division, Incentive Studios.
The Edinburgh-based firm has said that the launch signifies “a strategic expansion” into RMG, having been founded in 2013.
The business has built up an extensive operator portfolio with its free-to-play content, including relationships with bet365, BetMGM, FanDuel and Virgin Bet.
As per the firm’s website, Q4 2024 saw more than 123 million game entries across Incentive Games content, with more than £127m worth of prizes given out last year.
Incentive Studios will focus on creating “immersive real-money gaming content”, including versions of popular game types such as crash, tower and arcade.
An Incentive Games statement read: “Clients can expect familiar game formats, reimagined with a sharp focus on maximising re-engagement and long-term play.
“Every title is built with user-centric design at its core, crafted to engage the next generation of real-money gaming players. With a player-first approach, the games are designed to drive acquisition, retention and revenue.”
The supplier expects the first wave of Incentive Studios titles to be made available to operators by Q3 2025.
John Gordon, Incentive Games CEO, said: “We’ve spent years refining the art of engagement in the free-to-play world.
“Now we’re bringing that same level of craft, creativity and player psychology to our real-money games. Incentive Studios is where innovation meets performance.”
Incentive Games was granted its gambling software and game host (casino) licences for the UK by the Gambling Commission back in March.
The company also named Ahmed Baker as its new chief commercial officer in February.
The post Incentive Games launches new real-money gaming division first appeared on EGR Intel.
Incentive Studios to focus on creating “immersive real-money gaming content”, with the first wave of games to be made available from Q3 2025
The post Incentive Games launches new real-money gaming division first appeared on EGR Intel.