Gaming Innovation Group (GiG) has announced a long-term deal with Bloomberry Resorts Corporation and its flagship brand, Solaire Resorts.
As the group aims to significantly enhance its online gaming offering in the Philippines, Bloomberry and the Solaire brand will gain access to a range of the provider’s technology solutions.
Richard Carter, CEO at GiG, commented: “This is a landmark moment for GiG as we enter the Asian igaming market for the first time and continue to deliver on our strategic objectives, enlarging our total addressable market.”
Furthermore, Bloomberry and Solaire will be able to utilise GiG’s igaming platform CoreX, and AI tools LogicX and DataX.
With a growing industry emphasis on AI and automation, the incorporation of the advanced machine learning models into Solaire’s toolkit will result in enhanced decision-making processes and rule-building, helping deliver increases in player acquisition and customer retention.
GiG has said that the deal represents a ‘major step’ in its growth strategy as the firm aims to further its reach in regulated markets around the world.
Carter continued: “Our experience in delivering cutting-edge igaming solutions in evolving regulatory environments, together with Bloomberry’s established presence, means GiG is poised to take full advantage of the region’s growing online gaming sector.”
In the country, online gambling continues to steadily grow. According to PAGCOR, the country’s regulator, the industry is set to reach over 18 million users by 2029.