Our industry is well-known for its love of acronyms like CPAs, CRM, AML, and FTDs. We don’t just craft code; we also seem to speak it fluently. However, there is one acronym that often slips through the cracks, despite being pivotal to our work and enabling our customers and global operators to thrive: PAM (player account management system).
PAMs are a set of technologies that are essential for operating at high speed, managing large traffic volumes, and generating revenue. Despite their importance, they are rarely discussed outside of occasional references or dense technical documents.
In the last couple of years, EveryMatrix has consistently surpassed competitors in both growth and profitability, setting new standards across all our divisions and retaining 95% of our clients. What’s driving this success?
While many in the industry guard their secrets, we are transparent about how vital our PAM, [GamMatrix](https://everymatrix.com/gammatrix/), is to our operations and our customers, who benefit from its capabilities to grow annually.
To give you an idea, just in November, we managed eight billion bets and wins, supporting 450,000 transactions per minute (or 7,500 per second) without any performance issues. Our infrastructure can potentially scale even further.
### What Makes an Effective PAM?
In the swiftly evolving igaming realm, an adaptable PAM must be quick, robust, scalable, and flexible. It should enable operators not just to keep pace with but surpass their competition, allowing for rapid incorporation of new features, markets, and technologies.
To maintain business continuity and avoid service interruptions, a dependable PAM must minimize downtime and adapt to diverse customer needs by offering customization tools that don’t require a system overhaul.
### Achieving Speed and Efficiency
GamMatrix stands as one of the fastest PAMs currently available due to four primary focuses: scalability and stability. These are ingrained in our system’s design, ensuring it can handle increasing demands while providing consistent uptime and reliability.
We ‘decouple’ our products technically, tailoring each to specific operator needs. This allows us to enhance transaction processing speed without hindering other systems, maximizing efficiency.
The technological stack is meticulously chosen, aligning the best technology per product requirement, opting for solutions that foster speed and performance.
Finally, our real-time monitoring focuses on performance assessment, enabling quick issue resolution and proactive maintenance to ensure peak operation.
### Understanding Downtime and Its Risks
Unexpected downtime for a technology provider can be catastrophic, affecting customer revenue. Hence, ensuring that our PAM remains robust is crucial, especially when transferring clients from outdated systems to the EveryMatrix tech stack.
Our strategies include real-time system monitoring to catch potential issues early, decoupling systems to localize failures, ensuring high performance and scalability to maintain resilience, incorporating redundancy in critical areas, and having disaster recovery plans to restore services swiftly.
Our emphasis on stability guarantees that operators and players experience uninterrupted service, enhancing satisfaction and retention while fulfilling compliance requirements, avoiding transaction errors and data loss.
### The Core of Client Success
GamMatrix is central to our growth as the fastest expanding technology supplier in igaming.
A PAM does not consist of a single product but multiple items, each requiring unique approaches. Our teams boast diverse expertise, enabling us to address varying needs, such as:
– **Transaction Processing**: Must merge speed, scalability, and resilience to handle large transaction volumes efficiently.
– **Player Flows**: Calls for flexibility and robustness to adapt to user preferences.
– **Compliance**: Rapid adjustment to shifting regulations across markets is crucial.
– **Cross-Cutting Services**: A reliable PAM supports various services essential for corporate products, like security and auditing.
Our stability and adaptability allow top business units like CasinoEngine and OddsMatrix to focus on growth without PAM constraints. Our swift integration of new markets like Germany, Hungary, Croatia, the UK, and Peru expands our reach, leveraging our unique propositions to secure significant industry deals.
Meet the GamMatrix and EveryMatrix experts at ICE 2025. [Book a meeting today](https://everymatrix.com/contact/).
*Samoil Dolejan transitioned from finance to software development at EveryMatrix. Holding degrees in business administration and risk management, his experience spans over a decade, including roles as group CFO and CEO of MoneyMatrix, before leading GamMatrix.*
The article titled “GamMatrix: Powering EveryMatrix to Fastest Growing iGaming Provider Status” was first published on [EGR Intel](https://www.egr.global/intel/insight/gammatrix-powering-everymatrix-to-fastest-growing-igaming-provider-status/).