### Empowering Employees and Fostering a Sense of Belonging: Gaming1’s Tous Actionnaires Initiative
Creating a workplace where employees feel empowered and genuinely inclusive is a significant goal for organizations worldwide, yet achieving this can be challenging.
As authoritarian management styles decline, there is a growing emphasis on valuing talent and experience, leading to ongoing challenges in attracting and retaining skilled employees.
Earlier this year, **Gaming1** introduced its Tous Actionnaires (All Shareholders) initiative. This inclusive program offers every employee the chance to become a shareholder, reinforcing a sense of partnership between employees and the company’s goals. **Nicolas Leonard**, Chief Strategy Officer and Shareholder of Gaming1, explained that the initiative aimed to strengthen the connection between individual ambitions and the company’s success. By allowing employees to co-own the company, Gaming1 seeks to nurture a shared sense of ownership and pride.
The program enables employees to buy shares, with Gaming1 matching each purchase with a free warrant. This arrangement lowers financial entry barriers while maximizing the impact of their investment, making the program accessible to all employees. This approach reflects the company’s team spirit and inclusivity values.
The broader objective of Tous Actionnaires is to establish a sense of ownership and belonging among the 1,600 employees across its three locations in Belgium, France, and Malta. The company hopes this will enhance employee commitment to its success as well as improve talent attraction and retention.
Leonard shared that the initiative aims to engage employees, strengthen retention, and enrich the workplace culture. By including employees as stakeholders, Gaming1 aspires to achieve greater transparency and alignment with its strategic vision.
Beyond empowering employees within the organization, Tous Actionnaires reflects Gaming1’s commitment to fostering sustainable growth in Wallonia, where the company is headquartered, and creating a fulfilling workplace culture. The company’s recognition as a top employer for three consecutive years and an EcoVadis Silver Medal recipient underscores its commitment to responsible business practices and worker well-being.
### Expanding the Initiative and Looking Ahead
Interest in Tous Actionnaires has been strong, with a notable percentage of employees participating in the initial phase of the shareholding program. Leonard notes that the response has exceeded expectations, with 15% of employees joining the program initially. This enthusiasm highlights the program’s appeal and Gaming1’s dedication to fostering trust and an inclusive culture.
Gaming1 stresses that empowering employees and promoting responsibility will continue to be a focus beyond the current initiative. Tous Actionnaires is just the beginning as the company continues to pursue innovative entertainment offerings, a topic to be explored in an upcoming SBC News editorial.
“Absolutely. We plan to extend the program internationally and to make it more accessible by including additional financial education sessions to empower employees,” Leonard concludes. “Beyond Tous Actionnaires, we are considering new initiatives to enhance engagement, advance Gaming1’s long-term growth, and amplify our societal impact.”