Partnership targets rapid integration ahead of the 2026 FIFA World Cup
Gamanza Engage has partnered with BetSW3, a LATAM-focused PAM provider with strong roots in Colombia, integrating Gamanza Engage’s full suite of gamification and CRM tools across its platform portfolio.
The partnership targets a rapid integration ahead of the 2026 FIFA World Cup, with BetSW3 prioritising go-live before the tournament kicks off in June 2026.
BetSW3 is a true LATAM powerhouse, powering a portfolio of up to 30 brands across Latin America and serving over 2 million monthly active users.
The deal was led by Gamanza‘s LATAM sales team and marks a further expansion of Gamanza Engage’s footprint in Latin America, where demand for sophisticated player engagement tools is rising rapidly alongside the region’s expanding regulated markets.
Andrés Blanco, Managing Director, Gamanza Engage, said: “BetSW3 is a true LATAM powerhouse, with the scale and ambition to take full advantage of what Gamanza Engage offers. The World Cup is a once-in-a-generation moment for player engagement in Latin America, and we’re fully committed to getting them live and ready to capitalise on it.”
Alex Salazar, CEO, BetSW3, added: “Partnering with Gamanza Engage puts us in the strongest possible position for the World Cup. Their gamification and CRM tools give us the infrastructure to create standout player experiences across all the brands on our platform – and with over two million active users, the opportunity is enormous.”
Javier Romero, LATAM Sales Advisor, Gamanza, added: “BetSW3 approached this integration with real urgency and clarity – exactly the kind of partner we built the LATAM operation for. Their reach across Latin America – powering millions of users through their platform – and the World Cup timeline makes this one of the most exciting deals we’ve brought to Gamanza Engage.”
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Partnership targets rapid integration ahead of the 2026 FIFA World Cup Gamanza Engage has partnered with BetSW3, a LATAM-focused PAM provider with strong roots in Colombia, integrating Gamanza Engage’s full suite of gamification and CRM tools across its platform portfolio. The partnership targets a rapid integration ahead of the 2026 FIFA World Cup, with BetSW3…
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