Betway has been named as the first ever official betting operator of Formula 1, in a landmark deal for the online firm.
The multi-year partnership with the Super Group-owned brand comes as Formula 1 further engages with the gambling industry.
In February, the motorsport series signed a deal with ALT Sports Data to become its official betting data supplier.
Under the terms of that agreement, the supplier will “develop betting-focused real-time predictive analytics for Formula 1” and provide “proprietary data and priced odds solutions”.
Super Group said the Betway and Formula 1 deal would build on the ALT Sports Data partnership.
Super Group added: “This new partnership unlocks a modern and innovative way for Betway customers to engage with cutting edge metrics that are accurate, consistent and official.
“It will also enable Formula 1 fans to place in-play bets on driver and team strategy – from safety car occurrences, pit windows, on-track battles and more – taking them ever closer to the action.”
In February 2025, Super group sealed a sponsorship deal with the Atlassian Williams F1 Team for the 2025 season.
The group’s Betway and Jackpot City brands appear on the UK-based team’s cars as part of the deal.
The 2026 Formula 1 season is due to start on Sunday, 8 March, with the Australian Grand Prix in Melbourne.
Neal Menashe, Super Group CEO, said: “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1.
“This partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends.
“It promises to be a competitive season with fantastic races across the globe – we look forward to being a part of it.”
Jonny Haworth, Formula 1 director of commercial partnerships, added: “Sports betting is now a natural extension of how many modern fans engage with live events.
“As a series with vast and complex data sets, our innovative partnership with Betway allows our adult fans to take a step closer to the strategy and action that makes it so thrilling.
“While betting and sport have long gone hand in hand, this new product offering based on real time and regulated data takes Formula 1 into a new cutting-edge dimension that offers event more engagement and excitement for fans.”
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The post Formula 1 names Betway as first ever official betting partner first appeared on EGR Intel.
Global motorsport giant pens partnership with Super Group-owned brand weeks after partnering with ALT Sports Data to provide odds and markets for the sport
The post Formula 1 names Betway as first ever official betting partner first appeared on EGR Intel.