Veteran consumer brands executive Stefan Bomhard has been appointed as a non-executive director at Flutter Entertainment.
The appointment will take effect on 1 October, the day after Bomhard steps down as CEO of tobacco company Imperial Brands.
Bomhard, who has served in his current role for five years, will also step down as an executive director at Imperial’s at the end of the year.
The company announced earlier this year that Bomhard planned to retire from his position this autumn.
Consumer brands experience
Bomhard previously held senior positions at a number of consumer goods companies, including Bacardi, Cadbury, Unilever Food Solutions Europe, Diageo and Procter & Gamble. He currently serves as a non-executive director of catering provider Compass Group.
Flutter Entertainment’s chair of the board, John Bryant, said that Bomhard was identified following “an extensive search” to fill the role on the operator’s board.
“Stefan has significant experience working in international environments, particularly in the operation, sales and marketing of well-known consumer brands,” Bryant said.
International growth
Flutter reported its Q2 earnings last month, with group revenue increasing by 16% to $4.19 billion.
Flutter’s international segment saw revenue rise by 15% in Q2 to $2.4 billion. Adjusted EBITDA for the segment also increased 13% to $591 million, fuelled by a 63% (on a constant currency basis) uptick in revenue in Southern Europe.
Bomhard brings experience from a number of hugely successful consumer goods brands including Cadbury and Unilever.