Since competition is so intense in mature markets, operators are leaning into user retention, rather than acquisition, for growth. Jackpots are a great tool for engagement and retention. But what if they can be a self-sustaining revenue driver at the same time?
Alea thinks it has hit the jackpot, quite literally, with its new solution.
Chief product officer and co-founder Charlotte Lecomte makes a convincing argument for why there’s a gap in the market for an affordable jackpot tool that’s flexible enough to let operators tweak it to their strategic, and financial, needs.
Watch the full video above. Find the rest of the Five Years of Alea series here.
Since competition is so intense in mature markets, operators are leaning into user retention, rather than acquisition, for growth. Jackpots are a great tool for engagement and retention. But what if they can be a self-sustaining revenue driver at the same time? Alea thinks it has hit the jackpot, quite literally, with its new solution.