FanDuel has reiterated its commitment to championing responsible gambling by highlighting its successful partnership with Kindbridge Behavioral Health. The two organizations have been working together for a while, gradually growing their relationship.
Kindbridge Is the Perfect Fit for FanDuel
According to FanDuel, responsible gaming is not only about the tools it offers, but about the information it provides to the players. By offering transparent information and the knowledge to make informed decisions, the operator continues to ensure that the majority of its players enjoy gaming harm-free. At the same time, the operator reiterated its commitment to supporting those affected by problem gaming.
FanDuel’s ethos is reflected in its growing partnership with gambling mental health expert Kindbridge Behavioral Health. The two companies have been working together since March 2024, gradually expanding player access to education, self-assessment, and support.
Cory Fox, SVP of public policy and sustainability at FanDuel, said that his team will continue to invest in partnerships that help its players avoid some of the pitfalls associated with gaming. Fox noted that problem gambling is often related to other mental health issues, which is why expanding access to behavioral health resources is of paramount importance.
To that end, FanDuel selected Kindbridge as its top ally when it comes to helping struggling players.
Kindbridge stood out for its focus on gambling disorder and its commitment to making treatment more accessible.
Cory Fox, SVP of public policy & sustainability, FanDuel
FanDuel Continues to Promote Safer Gaming Even Beyond Its Platform
FanDuel and Kindbridge have continued to grow their relationship in order to “create more opportunities for customers to engage with RG resources.”
For Daniel Umfleet, founder and CEO of Kindbridge, the partnership makes sense because the organizations share the same objective. These efforts have yielded results, with FanDuel reporting that 6,000 customers completed a voluntary Kindbridge survey on gambling in March alone.
By encouraging customers to take a step back and consider their play, we aim to normalize proactive thinking regarding responsible gaming and problem gambling.
Cory Fox, SVP of public policy & sustainability, FanDuel
In addition to such initiatives, FanDuel offers a complimentary mental health assessment to customers at the point of self-exclusion. The company also leverages its partnership with Kindbridge to provide players with access to educational courses, peer support groups, coaching, and counseling with a licensed therapist.
Daniel Umfleet, founder & CEO of Kindbridge, said that he believes FanDuel and his organization share the same values and goals. He explained that both parties want to help people “maintain a healthy balance.” To that end, the two teams continue to help players understand finances, recognize spending patterns, and avoid gambling when they cannot afford it.
Umfleet was particularly pleased with the fact that FanDuel’s efforts to prevent harmful gambling go beyond what’s happening on the platform, as the operator regularly engages in broader employee education and financial wellness initiatives.
When a company is as proactive as FanDuel, it sends an important message to regulators and legislators. Together, we’re continuously raising the bar.
Daniel Umfleet, founder & CEO of Kindbridge
In its release, FanDuel concluded that it believes that partnerships, such as the one between itself and Kindbridge, are going to play an “increasingly important role” in growing safer gaming education and improving access to support.
In the meantime, a report just suggested that former FanDuel boss Amy Howe’s exit deal was worth almost four times as much as previously reported.
FanDuel has reiterated its commitment to championing responsible gambling by highlighting its successful partnership with Kindbridge Behavioral Health. The two organizations have been working together for a while, gradually growing their relationship. Kindbridge Is the Perfect Fit for FanDuel According to FanDuel, responsible gaming is not only about the tools it offers, but about