With the integration of artificial intelligence, FanDuel has introduced a new responsible gaming tool, Real-Time Check-In, aimed at helping customers make smarter choices by analyzing player behavior in real time and providing personalized insights into spending habits. The launch of the new app aligns with the seventh anniversary of the Supreme Court’s PASPA decision, which
With the integration of artificial intelligence, FanDuel has introduced a new responsible gaming tool, Real-Time Check-In, aimed at helping customers make smarter choices by analyzing player behavior in real time and providing personalized insights into spending habits.
The launch of the new app aligns with the seventh anniversary of the Supreme Court’s PASPA decision, which legalized sports betting in the U.S. FanDuel is committed to promoting responsible gaming practices, and this move once again highlights the commitment.
How does the Real-Time Check-In work?
Real-Time Check-In will track and analyze data to offer real-time feedback to customers about their deposit habits. If a player makes a deposit that doesn’t match their usual pattern, they’ll get an alert encouraging them to take a look at their spending. The system factors in the timing of deposits, understanding that a typical NFL Sunday might see more activity than a random Tuesday.
Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel, said:
“We know a deposit is a key moment in the customer journey. Now, we’re able to use machine learning to provide a new level of support through Real-Time Check-In, encouraging customers to reflect on how much money they’re depositing and if it’s within their budget.”
Industry impact
FanDuel’s new tool arrives right in the middle of growing conversations around the need for tighter betting regulations, including potential deposit limits at the state and federal levels. By offering tools like Real-Time Check-In, FanDuel hopes to empower users to make responsible choices, reducing the risk of problem gambling and highlighting its commitment to player safety.