FanDuel extends Amazon relationship in Live Sports with bet tracking
FanDuel has announced a partnership with Amazon to become the official odds provider and an official partner of NBA & WNBA on Prime Video.
This partnership brings together two industry leaders to enhance basketball fans’ viewing experience starting this upcoming NBA season. Fans who opt in to NBA on Prime’s new bet tracking and Odds View features will experience compelling narratives surrounding the game’s biggest moments with FanDuel’s unique insights from its market-leading sportsbook. As a premier sponsor of the NBA on Prime, FanDuel will play a key role in providing dynamic betting content during NBA action accessed via Prime Video.
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, President of Sports at FanDuel. “By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
“It’s important to partner with brands that are invested in enhancing the fan experience. We’re helping to transform how brands reach highly engaged consumers,” said Danielle Carney, Head of US Video and Live Sports Sales, Amazon Ads. “By prioritising innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”
As part of the partnership, Blake Griffin, an analyst for NBA on Prime, will also serve as an ambassador for FanDuel’s best-in-class NBA offering. Griffin will be featured across FanDuel creative campaigns, on-air integrations, social media, and live events, bringing his unique perspective and personality to FanDuel’s basketball content.
Prime Sports’ new, opt-in personalised bet tracking experience with FanDuel brings together the leading streaming service for live sports with America’s #1 Sportsbook. The personalized bet tracking feature presents a dynamic, real-time integration of betting information during live game action. When a fan links their Prime Video profile to their FanDuel account, their active NBA bets will be displayed and updated on the screen, along with relevant progress and won/lost status, providing an exciting new way to connect plays on the court with active bets. The bet tracking feature does not offer the ability to place bets directly on Prime Video.
In addition to tracking personal bets, an immersive Odds View experience (available on supported devices) can be activated that presents a rotating feed of live odds, lines and probabilities associated with popular bets, including moneylines, spreads, totals, player props, parlays, game props, and more. The overlay adds context to the game and highlights how players and teams are performing relative to betting markets.
The post FanDuel and Amazon announce exclusive odds provider partnership for NBA and WNBA on Prime Video appeared first on G3 Newswire.
FanDuel extends Amazon relationship in Live Sports with bet tracking FanDuel has announced a partnership with Amazon to become the official odds provider and an official partner of NBA & WNBA on Prime Video. This partnership brings together two industry leaders to enhance basketball fans’ viewing experience starting this upcoming NBA season. Fans who opt…
The post FanDuel and Amazon announce exclusive odds provider partnership for NBA and WNBA on Prime Video appeared first on G3 Newswire.