Fanatics CEO Michael Rubin has officially announced that they are going to launch event contracts in the coming weeks of 2025, assuring that the company will be a good competitor to Kalshi and PredictIt. Following in the steps of FanDuel, Underdog, DraftKings, and PrizePicks, Fanatics will become the fifth operator offering prediction markets. At the
Fanatics CEO Michael Rubin has officially announced that they are going to launch event contracts in the coming weeks of 2025, assuring that the company will be a good competitor to Kalshi and PredictIt.
Following in the steps of FanDuel, Underdog, DraftKings, and PrizePicks, Fanatics will become the fifth operator offering prediction markets.
At the moment, it’s unknown whether Fanatics will use a single platform for event contracts or include different markets. But it’s an opportunity for them to expand, especially since Flutter announced FanDuel’s partnership with CME Group in August 2025, and Underdog has been offering prediction markets since September 2025, in collaboration with Crypto.com.
FanDuel and DraftKings announced they will be leaving the American Gaming Association (AGA), stressing that it doesn’t allow them to realize their expansion plans. However, both Fanatics and AGA have confirmed that the company will remain a member of the Association.
Crypto.com has also widened its network by the recent collaboration with Fanatics. Additionally, the financial derivatives marketplace works with platforms like Trump Media and Technology Group-owned Truth Social, US social gaming company MyPrize, and hosts a prediction market on Hollywood.com.
Fanatics and Crypto.com’s partnership may, however, be problematic in Nevada, as a judge rejected Crypto.com’s request for a preliminary injunction against the Nevada Gaming Control Board in October 2025, ordering it to stop offering event contracts. This leaves Fanatics’ announcement at a time when regulators are warning operators against using sports contracts.