Fanatics has launched “Fanatics Town Hall”, a new brand campaign that will run throughout the NFL season and highlight the company’s FanCash rewards currency and wider sports ecosystem.
The campaign stars actor Luke Wilson alongside NFL Hall of Famer Calvin Johnson and former LSU gymnast Livvy Dunne, with Wilson presiding over a fictional town hall populated by sports fans, collectors and merchandise enthusiasts.
At the centre of the campaign is FanCash, Fanatics’ rewards currency, which customers can earn across its ecosystem and spend on products and experiences including team merchandise, tickets, trading cards and live events. The Fanatics App brings these activities together, allowing customers to shop, play free games, collect cards and earn and spend FanCash from a single platform.
Created by Fanatics’ internal Creative Studio and produced by Fanatics Studios and OBB Bolded, the campaign also features real sports fans recruited through the Fan Advisory Network, the company’s grassroots fan community launched earlier this year.
Selena Kalvaria, Chief Marketing Officer of the Fanatics App, said: “‘Fanatics Town Hall’ started with a simple insight: fans give everything to the teams they love, and they deserve to be celebrated for it. So we built a world where fandom itself gets rewarded and gave it a leader to channel the incredible energy of NFL fans. Luke, leading a town hall of fans, alongside legends like Calvin and stars like Livvy, lets us showcase the World of Fanatics story the way fans actually experience it: as a community.”
Wilson added: “What drew me to this was the simple idea at the centre of it: fans put more into sports than anybody, and this campaign is about recognising that. Fanatics rewards fans for being fans. That’s why I wanted to be part of it.”
Launched today, the campaign runs across streaming, digital and social channels throughout the NFL season. It builds on Fanatics’ relationship with the NFL across licensed apparel and merchandise, e-commerce, Topps trading cards and retail, as well as its more recent Sportsbook and Casino partnerships. New customers downloading the Fanatics App for the first time may also receive up to $50 in FanCash as part of the campaign.
Watch the full advert here
Fanatics has launched “Fanatics Town Hall”, a new brand campaign that will run throughout the NFL season and highlight the company’s FanCash rewards currency and wider sports ecosystem. The campaign stars actor Luke Wilson alongside NFL Hall of Famer Calvin Johnson and former LSU gymnast Livvy Dunne, with Wilson presiding over a fictional town hall