ComeOn Group has expanded its AI capabilities across its customer support department after partnering with Dixa, EGR can exclusively reveal.
Heralded as a “significant milestone” for the multi-brand, multi-market online operator, Dixa’s technology will be deployed across all customer support channels.
ComeOn Group said the partnership would allow its customer support teams to access “intelligent routing, real-time agent insights and automated workflows” via Dixa.
The operator claimed that the use of AI would allow for the department to better support customers with greater speed, consistency and accuracy.
The business also noted that by tapping Dixa, it would be able to optimise existing internal operations and look to scale up its future AI use.
Dixa, which was founded in 2015 in Denmark, will count ComeOn Group as its first gambling partner.
The business has already worked with several UK-facing companies, including premium dog food brand Butternut Box, which is chaired by former Sky Bet CEO Richard Flint, and homeware and fashion store Oliver Bonas.
The company has its headquarters in Copenhagen, as well as offices in London, New York and Melbourne.
Daniela Vella, ComeOn Group COO, said: “This partnership is a strong reflection of our commitment to innovation and operational excellence.
“This reflects a key milestone of ComeOn’s wider AI strategy. By harnessing AI to enhance both efficiency and personalisation in player support, we’re able to scale our service operations without compromising the high-quality experience our players know and value.
“It’s a strategic step forward in strengthening our position as a customer-first organisation.”
Christian Friis, Dixa chief revenue officer, added: “ComeOn Group is a fantastic example of a company putting customer experience at the centre of their growth strategy.
“By unifying support channels and using AI to empower their teams, they’re not just improving service speed – they’re creating more connected, more human experiences – at scale.
“The rollout of Dixa across ComeOn Group’s brands will enable customer-facing teams to engage in more meaningful, context-rich conversations, leading to quicker resolutions and improved satisfaction.
“Additionally, AI-driven insights will provide better visibility into support trends, helping to proactively identify and resolve friction points in the customer journey.”
Operators’ use of AI hit the headlines during the Q1 earnings season, with DraftKings and Lottomatica both championing the technology in their respective analyst calls.
The post Exclusive: ComeOn Group ramps up AI investment with Dixa deal first appeared on EGR Intel.
Online operator secures AI-led customer service support arrangement with UK supplier as part of its commitment to emerging tech
The post Exclusive: ComeOn Group ramps up AI investment with Dixa deal first appeared on EGR Intel.