Former Square in the Air exec Nick Brown and ex-BetGames COO Aiste Garneviciene have announced the launch of their new marketing agency, PRace.
Emerging from stealth mode after establishing the company in June 2024, PRace has grown to a 15-person team, with more than 10 clients having partnered with business.
Clients include Relax Gaming and Amelco, as well as several other suppliers operating across Europe and Latam.
The firm has also stated it is approaching €1m in annual projected revenue. The company said that it would be using “data-driven lead generation” to provide an “end-to-end sales funnel” for clients.
PRace is planning to announce its wider leadership team in the coming weeks, although Garneviciene will serve as its CEO.
Garneviciene held the role of BetGames’ COO for more than a decade from 2012 to late 2024, while Brown spent more than five years at Square in the Air.
Operations will be run out of London and the Lithuanian capital of Vilnius, with the headcount already onboarded including those with previous industry experience.
Brown said: “Having been in marketing since the early 2010s, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene.
“The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services.
“We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads and sales.”
Garneviciene added: “As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market, to driving qualified leads and sales.
“Each stage demands a different strategy and PRace is the first agency that can deliver that. We’re bringing a fresh perspective, deep industry expertise and a proven methodology that’s already serviced 10 top-tier clients.”
The post Ex-Square in the Air exec and former BetGames COO unveil new “disruptor” marketing agency first appeared on EGR Intel.
Nick Brown and Aiste Garneviciene’s PRace officially launches having operated in stealth mode since last summer, with 15-strong team already in place
The post Ex-Square in the Air exec and former BetGames COO unveil new “disruptor” marketing agency first appeared on EGR Intel.