Evolution’s Crazy Time stands out as the clear market leader and is estimated to generate around 10 per cent of Evolution’s Swedish live casino turnover on its own
Bettingbladet has released its Swedish Online Gambling Market Report H1 2026, providing a data-driven overview of the companies, suppliers and trends shaping Sweden’s regulated online gambling industry.
One of the report’s central features is an operator-by-operator analysis of Gross Gaming Revenue (GGR). Beyond operator performance, the report examines slot and live casino supplier market shares, Sweden’s most-played games, sportsbook technology providers, RTP levels, payment methods and welcome bonuses. The report combines public data with Bettingbladet’s own research, operator and supplier data and analysis of the Swedish market. Where complete data is unavailable, market shares and certain other figures are estimates and should be interpreted as indicative rather than exact.
Bettingbladet’s GGR analysis reveals significant differences in performance across Sweden’s licensed operators during the first half of 2026.
Nordplay Group was among the strongest growers, with Klirr increasing its monthly GGR by approximately 31 per cent between January and June. Newer sister brands Onerush and Jubla increased their GGR by approximately 80 per cent and 16 per cent respectively over the same period.
LeoVegas Group also recorded growth, moving from €16.51m in GGR in January to €19.42m in June.
Cherry recorded a stronger second quarter, with 24 per cent higher GGR during April–June compared with the first quarter. Meanwhile, Unibet finished the half strongly, with GGR in June 41 per cent higher than in January, although the report notes that the FIFA World Cup and stronger sports margins likely contributed to the June result.
The report estimates Pragmatic Play to be Sweden’s largest slot supplier with 21.9 per cent of total online slot turnover, narrowly ahead of Swedish-founded Play’n GO at 21.1 per cent.
Hacksaw Gaming has also established a significant position, accounting for an estimated 10.9 per cent of Swedish slot turnover.
At game level, Book of Dead topped Bettingbladet’s H1 dataset, while classics such as Starburst, Legacy of Dead and Fire Joker remained among the ten most-played titles alongside newer releases including Pirots 4 and Gates of Olympus 1000.
The live casino market is considerably more concentrated. Bettingbladet estimates that Evolution accounts for approximately 77 per cent of Swedish live casino turnover, while Pragmatic Play holds an estimated 12.5 per cent market share. Other live casino suppliers combined account for approximately 10.5 per cent.
Evolution’s Crazy Time stands out as the clear market leader and is estimated to generate around 10 per cent of Evolution’s Swedish live casino turnover on its own.
Bettingbladet also compared the RTP settings offered by Swedish operators for selected popular games from five major suppliers. Across the sample, average RTP ranged from approximately 93.8 per cent to 96.3 per cent depending on the operator, meaning that the same underlying slot can offer different theoretical returns depending on where it is played.
Coolbet recorded the highest average in the study at 96.26 per cent, while ATG, bet365 and PAF all averaged above 95 per cent across the selected games.
The findings indicate that RTP remains another way for operators to differentiate themselves in a Swedish market where promotional opportunities are heavily restricted.
Bettingbladet found that 51.85 per cent of Swedish operators use either Kambi or Altenar, making the two suppliers the clear leaders by operator count.
However, the picture changes when looking at betting turnover. Kambi remains the dominant supplier by volume, powering sportsbooks for several of Sweden’s largest operators, including ATG, Svenska Spel, Unibet and PAF.
The report analysed payment methods across 85 active licensed operators, finding an exceptionally concentrated market for bank-based payments.
Swish was available at 82 of 85 brands (96.5 per cent), while Trustly was offered by 77 (90.6 per cent). Visa was available at 47 per cent of operators, Mastercard at 42 per cent, Zimpler at 28 per cent and Apple Pay at approximately 25 per cent.
A third of the operators analysed offered only two of the 11 payment methods included in the study – typically Swish and Trustly – while just ten brands offered seven or more.
The latest figures cited in the report put overall channelisation at 84 per cent, compared with 86 per cent in 2023 and 85 per cent in 2024. The difference between gambling verticals is particularly notable, with channelisation estimated at 96 per cent for sports betting but only 81 per cent for online casino.
Sweden’s regulated online gambling market is estimated to be worth approximately €2.5bn annually, with operators paying 22 per cent tax on GGR.
Evolution’s Crazy Time stands out as the clear market leader and is estimated to generate around 10 per cent of Evolution’s Swedish live casino turnover on its own Bettingbladet has released its Swedish Online Gambling Market Report H1 2026, providing a data-driven overview of the companies, suppliers and trends shaping Sweden’s regulated online gambling industry. One