Significantly improved underlying profitability with FY25 Adjusted EBITDA up 14 per cent to £356m in line with expectations
evoke, whose brands include William Hill, 888 and Mr Green, has reported its second consecutive year of profitable growth on an adjusted basis, however, loss after tax increased by 149 per cent from £220.9m to £549.1m, and the group’s debt for the year was registered at £1.9bn.
UK Retail revenue was down one per cent driven by sports, while gaming was up five per cent with market share gains following the successful rollout of new gaming machines across the estate, which completed in March 2025.
Group Revenue was up two per cent, driven by online gaming performance, following five consecutive quarters of growth prior to Q4 2025. This was the strongest quarter of the year, but lapped operator-friendly sports results in Q4 2024 UK&I Online revenue down three per cent with growth in gaming driven by William Hill, offset by a reduction in 888, as anticipated, due to strategic focus on profitability with contribution up double digit. Sports declines partly driven by prior year operator-friendly sports results, and increased black market penetration, particularly in horse racing.
International Online revenue increased nine per cent with 17 per cent growth across international Core Markets, driven by market share gains and record revenues in Italy and Denmark, coupled with the Winner acquisition in Romania, slightly offset by US B2C exit during the prior year and focus on profitability in rest of world markets.
The company said it has taken ‘decisive action to reset the strategic focus areas in response to the significant headwind from UK duty changes, announced in November 2025, ensuring the Group remains on track to deliver at least 50 per cent mitigation within the first full year post implementation, focusing on cash generation, cost discipline, and navigating a more challenging external environment.’
This led to the closure of 270 shops that are no longer sustainable, which will deliver significantly improved Retail profitability and enhance long-term sustainability. Discussions with Bally’s Intralot S.A. remain ongoing, but there can be no certainty that a firm offer will be made nor as to the terms on which any such offer might be made.
Per Widerström, CEO of evoke, commented: “Throughout 2025 we delivered consistent operational progress resulting in a more efficient, focused and disciplined business delivering improved marketing returns, stronger cost control, enhanced operating leverage, and a step-change in underlying
profitability. However, the significant UK duty increases announced in November represented a fundamental shift in the economics of our largest market and will have a substantial impact across the regulated industry.
“We have acted decisively to mitigate the impact of these changes and protect long-term shareholder value, including initiating a strategic review and implementing significant operational actions across the business. In Q1 2026 we have traded in line with our expectations. While the trading environment is challenging, we remain firmly focused on delivering profitable growth, cash generation and strengthening the balance sheet.”
The post evoke reports 2025 results with loss increasing by 149 per cent appeared first on G3 Newswire.
Significantly improved underlying profitability with FY25 Adjusted EBITDA up 14 per cent to £356m in line with expectations evoke, whose brands include William Hill, 888 and Mr Green, has reported its second consecutive year of profitable growth on an adjusted basis, however, loss after tax increased by 149 per cent from £220.9m to £549.1m, and…
The post evoke reports 2025 results with loss increasing by 149 per cent appeared first on G3 Newswire.