Evoke chair Lord Jon Mendelsohn has said the operator’s current share price “materially undervalues” the William Hill, 888 and Mr Green parent company.
Speaking at the London-listed firm’s AGM this morning, 28 May, Lord Mendelsohn took part in a brief Q&A session, during which he was asked about evoke’s share price performance.
Evoke’s shares currently sit around 56.4p, but the stock is down more than 38% in the past 12 months.
There has been a near 15% rise in the stock over the past month, but a softer Q1 2025 performance against full-year 2025 guidance did spook investors earlier this year.
Lord Mendelsohn said: “We are very clear that the share price performance, we hope, will improve as we continue to report on our progress towards our goals.
“We believe the share price currently materially undervalues what the company’s position it, and, of course, that is reflected in the reports from industry analysts.
“We are very keen to ensure that we can return to growth with a much greater and stronger acquisition of our customers and stronger retention.”
The evoke chair also said there were no further plans to divest any assets, after sold its Latvian business to Paf in 2023 and its 90% holding in Colombia-facing brand Alfabet in the same year.
The firm also exited the US B2C market, selling its assets there to Hard Rock Digital.
Elsewhere, evoke has also announced the formation of a new technology committee to be headed up by independent non-executive director Susan Standiford.
Standiford will be joined by non-executive directors Limor Ganot and Ori Shaked, with the trio tasked with overseeing evoke’s “major technology investments and initiatives”.
Standiford joined the evoke board in November 2024. She previously served as IKEA Retail’s chief technology officer and held the same position at German lottery brokerage ZEAL.
On the technology committee, Lord Mendelsohn added: “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our technology committee will play an important role in strengthening the board’s governance and long-term strategy development.
“The committee will focus on providing transparency and insight across our product, technology, data and operational initiatives as well as informing the board and executive leadership on technology trends with the potential to shape the group’s long-term competitive advantages”.
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Lord Mendelsohn says firm remains committed to growth, as he also unveils a new technology committee to oversee operator’s large-scale investments
The post Evoke chair says share price “materially undervalues” the business first appeared on EGR Intel.