Evoke has expanded its executive committee with the appointment of Siddharth Dixit as its new chief strategy and transformation officer.
Reporting to CEO Per Widerström, Dixit’s responsibilities will include corporate strategy, M&A and business development.
Dixit joins Evoke after two and a half years with Virgin Media O2. There, he served as director of value creation and commercial strategy, as well as director of consumer commercial strategy.
Prior to this, Dixit was global operations strategy director at Deliveroo. He has also worked for Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.
“Dixit is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations,” Widerström said. “He knows what best practice is and how to deliver it.
“I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan.”
Dixit aims to continue growth at Evoke
Speaking about his appointment, Dixit said he is excited to join Evoke at such an “important stage” in its journey.
“Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan,” he said.
“I am looking forward to working with my colleagues from across the group to deliver long-term, sustainable growth and value creation.”
The appointment comes after Evoke reported a 3% year-on-year increase in group revenue during H1 2025. The business said growth within its international business offset declines across both the UK and Ireland online gambling and retail segments.
Revenue for the six months to 30 June amounted to £887.8 million ($1.21 billion), ahead of the £862 million posted in H1 last year. This was in line with forecasts published in a trading update in July.
Siddharth Dixit will be responsible for corporate strategy, M&A and business development at Evoke.