EveryMatrix has announced a deal with BetGoodwin to power its UK business with the provider’s turnkey technology.
The partnership will see BetGoodwin access an end-to-end suite of advanced OddsMatrix digital sports betting software solutions including coverage from over 100,000 live monthly matches.
This aims to empower Odds Management control tools and a suite of player-focused front-end features, such as an 11-sport strong Bet Builder, multi-layered Cash Out engine, Early Payout and Odds Boost, to name a few.
Julian Head, BetGoodwin CEO, commented: “This agreement demonstrates the trust we have in the EveryMatrix technology and team.
“We have been impressed by the game-changing capabilities of their comprehensive turnkey platform services and are confident their technology can be the catalyst for our future growth in the UK.
“Horse racing is an integral part of our brand proposition and the forthcoming launch of OddsMatrix’s proprietary racing product will provide our growing player base with a standout service.”
In tandem with its upgrade to OddsMatrix sportsbook technology, BetGoodwin will also expand its core platform services by integrating several of EveryMatrix’s platform products.
This includes casino productivity platform CasinoEngine, player management platform GamMatrix and payments platform MoneyMatrix.
“We are proud to welcome BetGoodwin onto the EveryMatrix platform,” added Ebbe Groes, CEO and Co-Founder, EveryMatrix. “The growth journey they have experienced in the UK over the last two years has been great to see and we look forward to elevating this ambitious operator to the next level.
“It is a fantastic endorsement of our turnkey technology that this flourishing brand has committed to a long-term agreement.
“This partnership underlines our commitment to offering world-class software products and services within highly competitive, global regulated markets such as the UK.”
Meanwhile, Tor Skeie, CEO of OddsMatrix, recently detailed the need for OddsMatrix’s sportsbook solution to “handle scale” in an interview with SBC at SBC Summit Lisbon.
He said: “We are very focused on being able to scale properly. Africa is a huge market with tons of potential players coming our way, but it puts a strain on your systems in terms of bet settlement and these types of things.
“We’re working through a completely scalable model. Until now we’ve scaled pretty well, but we haven’t fully scaled. Now we have the opportunity with our new model to fully scale this horizontally.
“This means that we can continue to have this massive growth that we’ve seen in the last number of years and we don’t need to be scared to grow as much as we’ve done because we can handle it through these scalable solutions.”