Driving innovation: ELA Games and the state of igaming in 2025

  • UM News
  • Posted 10 months ago
00:00 / 00:00

ELA Games, a forward-thinking software development studio in the igaming industry, had a remarkable year in 2024. The company boosted its production output, entered new markets, received industry recognition and firmly established itself as a leading player in the field.

This momentum has carried on into 2025, with ELA Games actively shaping the future of igaming through a data-driven portfolio that enhances player experiences while supporting the business goals of its partners.

Expansion into new markets

A key goal for the studio was to expand its global presence and reach new audiences. Due to its untapped growth potential, the Nordics is a key region for casino operators, which ELA Games identified and acted upon quickly.

As a result, the company signed strategic partnerships with various platforms in Sweden and Denmark to establish a presence in those respective markets. Currently, ELA Games has signed a strategic agreement with RoyalCasino.dk in Denmark. In Sweden, the studio holds full licences for the following games: Cash of Gods, It’s Shark Time!, Lucky Dwarfs and Scarab Wheel.

These games will be available to Swedish players on the following platforms:

● Campobet.se

● Betinia.se

● Yoyocasino.se

● Quickcasino.se

This year will prove to be a crucial one for the studio as it continues to grow and establish itself in markets across the globe.

Innovative games lead to business success

ELA Games’ portfolio showcases the studio’s balanced approach to game development. Half of its titles focus on emerging trends, 40% on modernising casino classics and 10% on creating innovative experiences. This development philosophy has led to standout games that have driven growth for key business metrics like gross gaming revenue (GGR) for the studio’s partners. These results have helped build mutually beneficial relationships and strengthen ELA Games’ reputation in the industry.

ELA Games is passionate about bringing in top-tier talent to fuel its growth and elevate its operations to the next level. The appointment of Marharyta Yerina as managing director perfectly illustrates this dynamic and forward-looking approach.

When asked for a comment, Yerina said, “I joined a talented ELA Games team that already had a clear vision of how to impact the igaming industry. I plan to use my expertise in financial management and business development to help make operations more efficient and realise the company’s growth potential.

“Together, we will build upon the company’s existing successful use cases, develop a well-balanced portfolio and produce games that help our partners grow while providing next-level player experiences.”

Growing together: strategic partnerships and studio plans

In 2024, ELA Games doubled its production output to two titles per month, outlining the studio’s ambitious plans to become a recognisable leader in the industry. The company made crucial additions to its technical and design departments to support this output, with more recruitment likely on the horizon as it continues to develop and expand into new markets.

“Since my appointment, I’ve witnessed how the studio approaches game development and how its operational philosophies have shaped the company,” Yerina added.

“Our existing collaborations with key platforms like RoyalCasino.dk and Interwetten have proven mutually beneficial as we’re able to reach new audiences while helping new platforms improve their player acquisition, retention and engagement metrics. Going forward, we’ll continue to focus on delivering value to our partners while remaining innovative for players.”

Expanding into new markets is a challenge for any company, yet ELA Games remains focused on steady, collaborative growth. Strategic partnerships and internal development have laid the foundation for consistent output, helping the studio scale sustainably while staying aligned with operator needs.

Industry recognition

The studio’s rapid rise helped it garner widespread industry recognition. In 2024 and early 2025, the company received multiple nominations for key awards that have been a key turning point for ELA Games. These acknowledgments reflect the company’s growing reputation as a leading software developer in the industry.

Although the recent recognition highlights the studio’s positive trajectory, Yerina emphasised that the true focus remains on maintaining consistency, fostering sustainable growth and staying adaptable. As the industry continues to evolve, ELA Games is committed to expanding its portfolio, deepening partnerships and meeting the changing needs of both operators and players in a highly competitive environment.

ELA Games is an innovative slots provider in the igaming industry geared toward creating an immersive experience for players through their engaging titles.

Since its formation in 2022, it has been working to establish a strong reputation in the sector through its games’ top-quality graphics, highly interactive nature, and innovative gameplay. In under a year, the game provider has produced 28 games for players’ enjoyment.

They aim to provide a safe and fun gaming experience for all our players while creating the hottest game titles to appeal to every player out there.

The post Driving innovation: ELA Games and the state of igaming in 2025 first appeared on EGR Intel.

 In this article, brought to you by ELA Games, the studio reflects on a successful 2024 and shares its plans for the rest of this year, including the appointment of a new managing director
The post Driving innovation: ELA Games and the state of igaming in 2025 first appeared on EGR Intel. 

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