DraftKings unveils new ‘Super App’ to house all products

  • UM News
  • Posted 8 hours ago
00:00 / 00:00

DraftKings has announced the launch of a new unified app designed to house all its platforms.  

In the run-up to its Investor Day presentation on Monday, 2 March, the New York-listed operator revealed its plans for an integrated DraftKings Sports & Casino app.  

The “Super App” will combine DraftKings’ sportsbook, casino, lottery, fantasy sports and prediction markets platforms into “one seamless, integrated experience through a single account and wallet, with access tailored to each jurisdiction”. 

The initial rollout of the app is expected in time for the March Madness basketball tournament, with further upgrades scheduled throughout the year.

A DraftKings statement read: “The Super App will leverage DraftKings’ experience and infrastructure operating the number one-rated sportsbook to offer a unified sports experience, available nationwide.

“The planned rollout of DraftKings Sports & Casino is expected to enhance DraftKings’ powerful lifetime value flywheel, which is increasingly efficient and supported by its four sustainable advantages in product, technology, trust and marketing, and accelerated by AI.

“As a leading brand in sports, gaming and entertainment, the company expects DraftKings Sports & Casino to strengthen cross-sell, deepen customer engagement and optimise unit economics across verticals.”

Having long established its daily fantasy sports (DFS), sportsbook and casino platforms in the US, DraftKings ventured into the prediction markets space by launching DraftKings Predictions in December.  

DraftKings Predictions is available in 39 US states, with sports event contracts on offer in 17 jurisdictions.  

Alongside rival operator FanDuel, DraftKings left the American Gaming Association due to its commitment to pursuing a prediction markets venture. 

CEO Jason Robins has since been named as a member of the Commodity Futures Trading Commission’s (CFTC) inaugural Innovation Advisory Committee.

On the sportsbook side, DraftKings was one of the operators to launch in Missouri when the market went live in December.

The company has also submitted an application to partner with a casino in Arkansas and launch the DraftKings sports betting offering in the state.

DraftKings also bolstered its lottery offering with its acquisition of lottery courier Jackpocket in May 2024, in a deal worth $750m.

The Boston-headquartered firm reported revenue of $2bn for the fourth quarter of 2025, representing a 43% increase year on year.  

Revenue for the full year amounted to $6.1bn, with adjusted EBITDA of $620m.  

Looking ahead to 2026, the operator’s guidance estimates full-year revenue to fall between $6.5bn and $6.9bn.  

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The post DraftKings unveils new ‘Super App’ to house all products first appeared on EGR Intel.

 Operator announces launch of DraftKings Sports & Casino app, bringing its sportsbook, casino, fantasy, lottery and predictions markets offerings together under a single umbrella
The post DraftKings unveils new ‘Super App’ to house all products first appeared on EGR Intel. 

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