As part of an expanded growth strategy and long-term financial framework, DraftKings has announced plans to launch a new “Super App”, which will bring together the company’s different verticals under one platform. The launch of the “Super App”, which will be called DraftKings Sports & Casino, will integrate sportsbook, predictions, casino, and lottery into a
As part of an expanded growth strategy and long-term financial framework, DraftKings has announced plans to launch a new “Super App”, which will bring together the company’s different verticals under one platform.
The launch of the “Super App”, which will be called DraftKings Sports & Casino, will integrate sportsbook, predictions, casino, and lottery into a single platform with one account and one wallet, while the daily fantasy products will stay separate.
DraftKings co-founder and CEO Jason Robins stated:
“We will now have a sports product everywhere for customers across the entire country. Number two, it allows us to leverage our huge scale with our brand and marketing footprint. All of our national marketing now will be working across the entire country, instead of across a subset of states where we have sports betting.”
Jeanine Hightower-Sellitto, General Manager of DraftKings Predictions, added:
“We expect to develop an industry-leading sports predictions experience. We intend to own more of the prediction stack, so we control the end-to-end customer experience and the economics that come with it.”
The launch is expected to begin in March 2026, with more upgrades coming throughout the year. The Super App is designed to improve DraftKings’ lifetime value flywheel and raise efficiency across products, technology, and marketing as the company plans to increase the usage of artificial intelligence.