DAZN has launched a live scores platform, initially focused on football, which the sports streaming giant says will “boost loyalty, frequency and retention”.
Scores, which has also been described as a “powerful football stats engine”, will feature live scores updates from more than 1,000 global competitions.
Similar to other existing live scores apps on the market, Scores will include a search function, the ability to follow your favourite teams and set alerts for various flashpoints in matches.
Scores will be made available in multiple languages across DAZN’s global portfolio and be embedded into the existing DAZN platform.
Registered DAZN users will be able to access the Scores tab without leaving the streaming app.
DAZN Bet, the company’s online sports betting and igaming offering, will remains a separate product for users.
The challenger betting brand is live in the UK, Ireland, Germany and Spain, after first going live in August 2022 and embarking on a hiring spree of top industry talent.
The launch of the betting offering came after former Entain CEO Shay Segev became DAZN boss in 2021, after just six months heading up the Ladbrokes and bwin parent company.
The Israeli, who was chosen as Kenny Alexander’s replacement at Entain (then GVC), had previously served as COO, and lead the Coral brand prior to that.
And while the sports betting and igaming offering has yet to spark, DAZN’s vast portfolio of sports broadcasting rights had made it one of the largest privately owned companies in the world.
Backed by billionaire Len Blavatnik, DAZN streamed over 90,000 live events in 2024 across more than 200 markets.
It also recently snapped up Australian pay TV firm Foxtel for $2.2bn and agreed an exclusive deal to air the upcoming FIFA Club World Cup.
However, the latest company filings show a $1.4bn loss in full-year 2023.
Segev, DAZN Group CEO, said: “The launch of Scores is an important part of achieving DAZN’s vision of building the ultimate sports entertainment platform.
“By offering this product to all registered users for free, DAZN is increasing fans’ access to sport, while creating greater opportunities to drive sports fans’ engagement with the platform.
“Scores is a strategic addition to DAZN’s ecosystem of content, products and services. It will provide users with an enriched entertainment experience and increase the discoverability of DAZN’s entire offering, while boosting loyalty, frequency and retention.”
The post DAZN ventures into live scoring realm with Scores launch first appeared on EGR Intel.
Over-the-top streaming giant dips toe into new vertical by unveiling app-embedded scores offering, which bosses claim will lead to positive user engagement
The post DAZN ventures into live scoring realm with Scores launch first appeared on EGR Intel.