DAZN has unveiled plans to expand into offering predictions markets in the US and potentially other jurisdictions after striking a partnership with Polymarket.
The live and on-demand sports streaming platform said the long-term aim is to allow users to engage directly with Polymarket’s prediction markets within DAZN’s platform.
DAZN intends to apply for relevant licences with the derivatives regulator in the US, the Commodity Futures Trading Commission (CFTC).
Subject to approval, the launch is earmarked for some time “in the coming months”, while other countries may follow “subject to local regulation”, DAZN said.
However, in the near term, Polymarket’s data will be integrated into DAZN’s live sports broadcasts to give sports fans “instant visibility into shifting probabilities” in a “dynamic and data-driven way”, the firm revealed.
Shay Segev, CEO of DAZN Group, said: “Through our partnership with Polymarket – the world’s largest prediction market – we will offer another immersive and exciting way for fans to experience sport. Integrating prediction trading will be an excellent addition to our platform.”
Shayne Coplan, founder and CEO of Polymarket, said this was a “first-of-a-kind partnership” with insights embedded in the viewing experience so fans can “track momentum, debate outcomes and engage with sports in a way that’s never existed before”.
The move comes a week after Polymarket signed a data-sharing agreement with media giant Dow Jones, publisher of news brands including the Wall Street Journal.
Rival prediction markets platform Kalshi has also been making moves into the media space, inking deals with both CNN and CNBC at the end of last year.
Polymarket, which exited the US in 2022 as part of a settlement with the CFTC, returned recently after the decentralised platform acquired CFTC-licensed exchange and clearing house QEX for $112m.
The platform is currently being rolled out to Americans on a waitlist.
In late 2025, the owner of the New York Stock Exchange, Intercontinental Exchange Investment, ploughed up to $2bn into Polymarket, a deal that took the valuation of the business to $8bn.
DAZN shows sports like MMA, tennis and motorsport in the US, while its sportsbook, DAZN Bet, live in a handful of licensed international markets, including the UK, Germany and Spain. It was recently granted a licence to offer online sports betting in Ontario, Canada.
The group is owned by Access Industries, which belongs to Ukrainian-born billionaire Sir Leonard Blavatnik. According to Forbes, his net worth is an estimated $26.5bn.
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Sports streaming platform to apply to Commodity Futures Trading Commission for licences to offer event contacts “in the coming months”
The post DAZN plans prediction markets launch after inking Polymarket deal first appeared on EGR Intel.