ComeOn Group has launched a new headline marketing campaign in Ontario in a bid to bolster its market share in the Canadian province.
Having entered Ontario in 2022 with its online casino offering as the market regulated, ComeOn Group added its sportsbook to the province two years later.
The firm runs its flagship ComeOn! brand in the market alongside 47 other operators overseeing more than 80 sites.
As the Malta-based company attempts to increase its presence in the market, the operator has said it is shifting to an “independent media planning model”.
This will result in the activation of a “bold, high-frequency presence” across traditional TV, on-demand and live streaming.
The adverts will also be seen across digital channels, in order to support the next phase of growth in Ontario.
ComeOn Group said this approach reflects its “product-led philosophy [by] pairing increased brand visibility with a seamless, personalised player journey powered by a robust, in-house technology stack built for performance and scale”.
ComeOn! brand ambassador Jeremy Piven will feature in the adverts, which have been produced by the firm’s internal creative hub.
Piven, a long-standing ComeOn! ambassador, is best known for his role in the TV show Entourage. He has fronted campaigns for ComeOn! in the Nordics in recent years.
Efi Peleg, ComeOn Group chief commercial officer, said: “Ontario is a critical and highly competitive market for us.
“By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience.
“Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Group unveils Ontario TV campaign in bid to increase market share first appeared on EGR Intel.
Malta-based company launches adverts to increase brand awareness in the province, starring long-time ambassador Jeremy Piven
The post ComeOn Group unveils Ontario TV campaign in bid to increase market share first appeared on EGR Intel.