ComeOn Group has partnered with three Danish football clubs as part of its new global sponsorship strategy.
The strategy centres on “ComeOn! Moments”, which looks to celebrate the times in football that fans are brought together.
By celebrating these moments, the operator said it aims to bring fans closer to the sport and “action they love”.
On top of that, the group will look to strengthen its foothold in several markets via marketing investments.
Starting in Demark, the operator has penned deals with three men’s football teams, with its flagship brand ComeOn! now serving as the front-of-shirt sponsor of AC Horsens, HB Køge and FC Fredericia.
Both Horsens and Køge play in the second-tier of Danish football, while Fredericia won promotion to the Superliga after coming second last season.
ComeOn! will take the front-of-shirt spot on Horsens away kit and sit on the back of the shirt for home games.
The operator added the partnerships reflect the group’s commitment to supporting football at both the grassroots and professional level.
Efi Peleg, ComeOn Group chief commercial officer, said: “Football has an unmatched ability to inspire, unite and create unforgettable memories.
“With our new sponsorship strategy, we want to put those raw, emotional ‘ComeOn! Moments’ at the heart of everything we do – whether it’s the eruption of a home crowd after a decisive goal or the quiet intensity just before a gamechanging play.
“This is more than just branding on a shirt – it’s about building lasting partnerships that energise fans and communities.
“We are especially proud to expand our footprint in Denmark by supporting ambitious clubs like FC Horsens, HB Køge and newly promoted FC Fredericia.
“Their stories embody the passion, perseverance, and excitement that define why we love football.”
ComeOn Group recently expanded its AI capabilities after partnering with Dixa.
The post ComeOn Group reveals new global sponsorship strategy first appeared on EGR Intel.
Online operator’s flagship brand ComeOn! to serve as the new front-of-shirt sponsor of AC Horsens, HB Køge and FC Fredericia in Denmark as part of fresh marketing push
The post ComeOn Group reveals new global sponsorship strategy first appeared on EGR Intel.