Checkd Group has appointed James Prosser as Growth Director, a newly created role for the iGaming media and innovation studio.
The role of Growth Director was created specifically for Prosser, who recently completed a stint as a technology-led consultant for Checkd since April 2024, assisting teams in delivering commercial projects and product launches.
As Growth Director, Prosser will focus on conversion touchpoints, CRM, and broader revenue initiatives across both the UK and North America.
Checkd MD Alex Beecham commented: “James has truly hit the ground running at Checkd Group, identifying quick wins and longer-term opportunities across our product suite to improve conversion and, ultimately, revenue.
“His appointment as Growth Director was essential for Checkd Group to keep pushing conversion rates upward as we continue to enhance our top-of-funnel traffic across products.”
Prosser is the former Affiliate Marketing Director of Spotlight Sports Group (formerly Racing Post), where he co-founded the publisher’s Free Super Tips and myracing community.
Prosser’s appointment comes at an exciting time for Checkd Group, as the company has recently launched their Smart Acca tool with 888Africa, among other internal developments.
Commenting on his new role, James Prosser said: “I have been very impressed with the success that Checkd Group has achieved over the past six months, having seen firsthand the significant increases in organic traffic and users for our Footy Accumulators site, as well as a substantial increase in bookmaker clickouts during that period.
“I have had the pleasure of working with an extremely welcoming and engaged team at Checkd Group, and I am eager to continue working toward the company’s clear vision for growth, with new features and projects planned for the coming year.
“In my new role, I aim to improve conversion rates and direct operator revenue across all channels while supporting growth and revenue maximization for all brands, including SmartPicks.”