ChatBet has launched version 3 of its AI chatbot betting assistant in Latin America. The company, backed by WhatsApp’s parent Meta, says it aims to transform “messaging apps into powerful revenue channels for operators.”
“Players can bet instantly via WhatsApp, Telegram, Discord, and more. No apps, no friction — just seamless chat-based betting,” adds ChatBet on its official site.
ChatBet allows users to place bets through the messaging apps by simply texting or sending a voice note of the bet they would like to place. The company’s AI system then processes the request and generates the bet slip on its partners’ platforms, which currently include BetVIP and BetPlay in Latin America.
Company Promises to Increase Operator Revenue
The company’s website, aimed at gambling companies looking to increase player engagement, highlights how using chatbots can boost user betting.
The website declares:
- Players bet more frequently with AI-driven prompts
- It can deliver a 30% increase in gambling revenue
- Players place bets as naturally as chatting with a friend
Josh Swerdlow, founder of ChatBet, stated, “We’re already live with operators in Latin America, where WhatsApp is the dominant user channel, and seeing strong signals around engagement, conversion and repeat usage. The shift is less about ‘chatbots’ and more about a new interaction model, with conversational interfaces replacing traditional navigation.”
Gambling companies have been criticized for using AI tools and VIP hosts to target bettors. DraftKings and FanDuel are facing lawsuits alleging their use of technology is invasive and designed to increase gambling addiction.
Latin American Gambling Companies Embracing ChatBet
ChatBet’s site includes testimony from some of its partners in Latin America, including BetVIP, which is primarily focused on Mexico.
“BetVIP has embraced ChatBet’s disruptive innovation through its AI-powered solution for placing bets via various messaging apps,” said BetVIP CEO Danny Delgado. “Without a doubt, a key differentiator to stand out in a competitive market like Mexico.”
It is unclear how involved Meta is in the company’s operations. The social media giant has attracted criticism for allowing unlicensed gambling companies to advertise through its platforms.
Although largely operational in Mexico, BetVIP is licensed in Malta. Another partner, Growe, holds a license in Cyprus, but also targets users in Latin America.
“ChatBet impressed me. The AI-powered solution, designed to seamlessly transform sports betting through WhatsApp, is an innovative tool that offers a fresh approach to attracting new players and enhancing the user experience, perfectly aligning with the habits of our target audience,” said Growe’s Regional Director for Latin America, Cristhian Gomez.
Less Talk, More Betting
Swerdlow said ChatBet aims to expand and turn conversations about betting into actual bets.
“Users are already expressing betting intent conversationally,” he said. “This shift is turning that intent into a structured, compliant bet in real time. That’s what ChatBet enables. What Google did for search, conversational interfaces are starting to do for transactions. In betting, that means removing friction between intent and execution.”
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ChatBet has launched version 3 of its AI chatbot betting assistant in Latin America. The company, backed by WhatsApp’s parent Meta, says it aims to transform “messaging apps into powerful revenue channels for operators.” “Players can bet instantly via WhatsApp, Telegram, Discord, and more. No apps, no friction — just seamless chat-based betting,” adds ChatBet
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