Celtic Football Club has announced a three-year extension of its front-of-shirt partnership with Dafabet. This agreement will also enhance Dafabet’s support for the Celtic FC Foundation.
As part of the collaboration, Dafabet will donate shirt space for campaigns, provide match tickets to local causes, allow fans and groups to use Play on the Park rights, sponsor charity matches, and back Foundation initiatives.
Michael Nicholson, Celtic FC’s Chief Executive, expressed his satisfaction: “Dafabet has been an invaluable partner for many years, and we’re thrilled to extend our agreement. This partnership not only benefits the club but also supports our charitable and community efforts, which we deeply appreciate. With such robust partnerships, we are confident about our future. We sincerely thank Dafabet for their ongoing commitment to Celtic.”
This renewed partnership with Dafabet marks the longest-running shirt sponsorship in Celtic’s history, having started in the 2016/17 season and now continuing for 12 consecutive years.
John Cruces, Dafabet’s Head of Sponsorship, remarked: “We are delighted to continue our partnership with Celtic FC. Being the longest-standing shirt partner for such an iconic and globally recognized team is an honor. Reflecting on our journey that began in the 2016/17 season, which was an invincible one, feels surreal. The club’s achievements during our partnership have been remarkable, both on and off the field. We wish the club continued success and anticipate achieving more shared goals.”