CasinoHawks, the UK-facing affiliate brand of Game Lounge, has unveiled a new look and content strategy.
The new strategy places a sharper focus on delivering value to UK players through locally relevant, expert-driven content. Reviews are now written exclusively by UK-based specialists, ensuring recommendations reflect the needs of domestic audiences.
Alongside this, the site’s visual identity has been refreshed with a new colour palette, updated branding, and a reimagined logo – with the hawk symbolising sharp insight and the checkmark representing trustworthiness and compliance.
Keith Geary, Director of Casino at CasinoHawks, said: “We wanted to distinguish ourselves from international sites by feeling more familiar to UK players. At the same time, this was the perfect opportunity to modernise the brand and create a more engaging and user-friendly experience.”
CasinoHawks launched its Bonus Wagering Calculator in 2022, debuted a dedicated YouTube channel in 2023, and earned the QMRA Quality and Compliance stamp of approval in 2024. The new branding is supported by a content strategy designed to elevate CasinoHawks beyond a standard affiliate model.
By investing in deeper insights, greater transparency, and a more relatable tone of voice, the brand has said it aims to set a new standard for player-first content in the UK casino affiliate space.
Geary added: “Our goal is simple – to empower UK players with the tools and insights they need to make safe, informed decisions. This rebrand is just the beginning of a wider strategy to build stronger connections with our audience and reinforce CasinoHawks as the go-to destination for casino knowledge.”
The post CasinoHawks spreads its wings with rebrand for UK market appeared first on G3 Newswire.
CasinoHawks, the UK-facing affiliate brand of Game Lounge, has unveiled a new look and content strategy. The new strategy places a sharper focus on delivering value to UK players through locally relevant, expert-driven content. Reviews are now written exclusively by UK-based specialists, ensuring recommendations reflect the needs of domestic audiences. Alongside this, the site’s visual…
The post CasinoHawks spreads its wings with rebrand for UK market appeared first on G3 Newswire.