Caesars Entertainment CEO Tom Reeg has said the operator still has a “gigantic opportunity” to continue to push land-based customers over to its digital product via its Caesars Rewards loyalty programme.
The Las Vegas giant has more than 50 bricks-and-mortar locations across North America, with multiple casinos on the Las Vegas Strip and properties in states including Arizona, Iowa, Mississippi and New Jersey.
The Caesars Rewards programme, which allows customers to earn and redeem credits when they stay at Caesars hotels or play both online and at land-based casinos, was launched in January 2019.
On Caesars’ Q1 2026 earnings call on Tuesday, 28 April, Reeg said the “bulk” of online customer acquisition comes from the Caesars Rewards database.
Asked by John DeCree of CBRE Capital Advisors how much of the Caesars Rewards database was untapped, Reeg said there was significant runway left for the operator to exploit.
He explained: “There’s a gigantic opportunity in converting customers in our database that are primarily bricks-and-mortar with us and play digitally elsewhere and bringing them into the fold.
“When we first launched our app on the sports side and frankly, on the icasino side before Caesars Palace Online, the experience lagged behind our peers. That’s no longer the case.
“It’s [now about] going to those customers to get another look. And what we find is bricks-and-mortar customers that show up in digital for us increases their bricks-and-mortar spend with us.
“I don’t think that’s because they gamble more, it’s because we’re consolidating wallet share.
“That’s true across the Caesars Rewards database. The more places we touch you, whether that’s physical and digital, the more times we touch you, the more valuable you become as a customer for us.”
Last month, Caesars Digital president Eric Hession said customers who play both online and in land-based properties “are worth four times more than a customer that’s just bricks-and-mortar or just online”.
On the financial front, Caesars Digital reported record Q1 net revenue of $374m (£277m), up 11.6% year on year (YoY). Adjusted EBITDA spiked 60.5% YoY to $69m, with adjusted EBITDA margin up from 12.8% to 18.4%.
Caesars is live in 27 North American jurisdictions with online sports betting and five with igaming. The operator runs three brands: Caesars Palace Online Casino, Caesars Sportsbook and Horseshoe Online Casino.
Online casino net revenue increased from $118m in Q1 2025 to $140m, with handle up 20% YoY to $5.4bn.
Though sports betting net revenue increased 9%, handle fell 3%. Sports margin rose 100 basis points to 8.3%.
Average revenue per monthly unique player was $219, up 15% YoY, with monthly unique players of 511,816 – a 1% increase.
Overall net revenue increased 2.7% to $2.9bn, with adjusted EBITDA of $887m.
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Tom Reeg says the bulk of the Las Vegas giant’s customer acquisition comes from the Caesars Rewards database, with more runway for growth
The post Caesars CEO: Cross-selling bricks-and-mortar users to digital remains a “gigantic opportunity” first appeared on EGR Intel.