Bwin has unveiled the latest iteration of the operator’s ‘Das ist unser Spiel’ campaign, featuring some of Germany’s most famous sporting figures.
Translated to ‘This is our game’, the marketing campaign focuses on fan engagement across football, basketball, the NFL and ice hockey within its German and Austrian markets.
The 60-second ad shows multiple groups of fans waking up on match day, eating food in fan parks, listening to pre-match analysis from experts and engaging with the bwin app.
The spot features German football legend Michael Ballack, who won 98 caps for the national team alongside playing for Bayern Munich and Chelsea.
Ballack is now a prominent figure in German football media, serving as a pundit analysing Bundesliga fixtures.
His cameo in the ad is alongside Daniel Herzog, a football presenter and podcaster who bwin notes is “close to the fans, direct in language and authentic in appearance”.
The ad also includes Christoph “Icke” Dommisch, a leading basketball presenter, as well as two-time Super Bowl champion and NFL expert Sebastian Vollmer.
Alongside the trailer, Entain-owned bwin added: “Our new bwin ambassadors embody what is important to us: authenticity, expertise, passion and a sense of responsibility. Not as classic testimonials, but as part of the fan world.”
Many of bwin’s brand ambassadors, including those featured in the ad, are due to be deployed across the operator’s Instagram profile as part of the activation.
Last year, bwin launched a sponsorship activation as part of its partnership with UEFA that gave supporters the chance to play in the ‘bwin Fan’s Final’ in Dublin ahead of the 2024 Europa League final.
As part of the process, bwin launched a marketing campaign with touchpoints across digital advertising, TV, social media and CRM channels to promote the venture.
Bwin is the official sports betting partner of one of German football’s biggest clubs in Borussia Dortmund, and also boasts existing partnerships with the NFL and the Icon League, as well as a five-a-side football tournament backed by former German international and Real Madrid star Toni Kroos.
The post Bwin rolls out latest edition of ‘This is our Game’ ad campaign first appeared on EGR Intel.
Entain-owned brand unveils new Germany- and Austria-facing spot featuring several sporting stars, including three-time German footballer of the year Michael Ballack
The post Bwin rolls out latest edition of ‘This is our Game’ ad campaign first appeared on EGR Intel.