Bwin has been named as the NFL’s official sports betting partner in Spain ahead of the 2025 season kicking off today, 5 September.
The Entain-owned brand penned a multi-year agreement with the American football league to take on the partnership.
The deal comes ahead of the first official NFL game to be hosted in Spain, with the Miami Dolphins playing the Washington Commanders on 16 November.
The game will take place at Real Madrid’s Santiago Bernabéu Stadium. The partnership between bwin and the NFL is due to activate at the game.
Additionally, the pan-European brand will become the official sports betting partner for Super Bowl LX in Spain.
“Bwin will launch exclusive activations, special promotions and personalised content in the years ahead to bring American football even closer to Spanish audiences,” the firm said.
Bwin is already the official partner of the NFL in Germany and Austria. The operator confirmed it would work with the NFL to promote the sport in Spain and its existing markets.
The bwin deal follows the news that Paddy Power has become the NFL’s official sports betting partner in the UK and Ireland, replacing 888sport in the process.
Curry Sloan, Entain managing director for Canada, Iberia and Latam, said: “Partnering with the NFL is an exciting milestone for bwin in Spain, in a year when the league is celebrating its first game in Spain at the Santiago Bernabéu, one of the great temples of world sport.
“As one of the world’s most exciting sports leagues, the NFL shares our passion for competition, entertainment and fan engagement.
“Together, we will deliver unforgettable experiences and bring fans in Spain even closer to the action, always with a focus on safe and responsible gaming.”
Brett Gosper, NFL head of Europe and APAC, added: “We’re thrilled to be hosting our first-ever regular season NFL game in Madrid in November and are delighted to have bwin on board as a new partner in the market, helping to create unique and exciting experiences for our growing fan base in Spain.”
Last month, bwin rolled out the latest edition of its ‘This is our Game’ campaign in Germany and Austria, featuring several of the region’s most famous sports stars.
The post Bwin named as the NFL’s official sports betting partner in Spain first appeared on EGR Intel.
Entain-owned brand expands partnership with the league, which already includes local relationships in Germany and Austria, ahead of NFL’s first-ever Spain-based game
The post Bwin named as the NFL’s official sports betting partner in Spain first appeared on EGR Intel.