Bragg Gaming Group has acquired multi-studio supplier Drayton International in an all-stock deal, while appointing Tekkorp Capital chief Matt Davey as non-executive chair.
The acquisition will see Bragg acquire 100% of the equity interests of Drayton for 4.5 million newly issued Bragg common shares priced at $2 each.
Drayton holds varying equity stakes in five games studios, while owning three platform and distribution assets outright.
The transaction includes a pathway for Bragg to take full ownership of all five studios.
Those include Boomerang Studios (54.5% ownership), Rise Gaming (54%), omnichannel-first supplier Hit Squad (37.5%) and Neotopia (24%).
Drayton also has a 48.5% stake in Dream Streak Gaming which bills itself as a “proprietary hybrid slot engine that maps live horserace results to slot mechanics”.
The content will be made live via BetMakers advance deposit wagering (ADW) in July.
The platform assets include Arc Gaming, the aggregator platform for the BetMakers Tote platform and affiliate platform 3 Shores.
The company also owns Vision PlAI, an AI-powered platform that allows for “data-driven game development, personalisation and operator-specific content for tier-one operators”.
Davey will replace current Bragg chair Holly Gagnon in the post, with Gagnon remaining with the supplier as an independent director. Bragg added Thomas Winter to its board earlier this year.
Davey, who holds an undisclosed amount of Drayton stock, purchased one million shares in Bragg in February.
Once the deal completes, Davey will have around a 10% ownership stake in the combined business. He is also the president and chair of BetMakers.
Bragg confirmed the existing Drayton management and development teams would remain in place once the deal completes.
Bragg said: “Together, these assets will provide Bragg with 100+ developed titles across the five studios; proprietary mechanics; a balanced mix of recurring royalties and development revenues; and active pipelines with leading global distribution platforms – positioning Bragg to capture value across the full igaming value chain, from content creation to end-user acquisition.”
On the opportunity within ADW, which is available in more than 30 US states, the supplier added: “Importantly, entrance into the ADW content space through Dream Streak Gaming and Arc Gaming will potentially translate into Bragg achieving a greater than five-fold expansion of its US market reach by unlocking markets in dozens of US states where traditional online slots are not yet regulated.”
The deal is expected to close in Q3 2026.
Davey remarked: “After discussions with Matevž [Mazij, Bragg CEO and chair], his team and other board members, I am excited to invest my time and energy to help accelerate growth, drive operational performance and enhance shareholder value.
“It’s clear we have a first-rate team, premium igaming offering and now a new vibrant aesthetic which I’m confident will be attractive to the market.”
Mazij added: “The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology, complemented by a renewed, progressive look for our brand.
“More than anything, this acquisition encapsulates our streamlined and coherent user-focused strategy.
“We believe Matt’s experience building and scaling global gaming platforms, particularly as a leader in innovating the distribution of gaming content, combined with his deep industry relationships, will be invaluable as we execute on this next phase of growth.
“With the right team, the right technology and a clear games-first focus, Bragg is positioned to lead the future of the global gaming industry.”
Arnold Ash is EGR’s executive recruitment partner. It supports ambitious organisations to identify and attract industry leading executive talent. Find out more here.
The post Bragg to snap up Drayton International as Tekkorp founder named as chair first appeared on EGR Intel.
Supplier to significantly expand portfolio with majority ownership of five new studios, with a keen focus on ADW products to increase US TAM
The post Bragg to snap up Drayton International as Tekkorp founder named as chair first appeared on EGR Intel.