Bragg Gaming Group has announced two major strategic leadership changes: Morten Tonnesen has been appointed as Chief Operating Officer, and Garrick Morris has been promoted to Executive Vice President of Global Content, U.S. and Canada. The changes come as Bragg continues to scale its high-margin content business, with a strong focus on growth in the
Bragg Gaming Group has announced two major strategic leadership changes: Morten Tonnesen has been appointed as Chief Operating Officer, and Garrick Morris has been promoted to Executive Vice President of Global Content, U.S. and Canada.
The changes come as Bragg continues to scale its high-margin content business, with a strong focus on growth in the U.S. and Canada. The company’s global content segment has been a major driver, growing by 76% in Q4 2025 compared to the same period in 2024, and up 69% year-over-year.
Matevž Mazij, CEO of Bragg Gaming Group, commented:
“I’m thrilled to welcome Morten to Bragg and congratulate Garrick on his promotion. Both leaders are highly qualified, bringing extensive iGaming expertise that will be vital as we embark on our next chapter: becoming a global B2B leader in Content, Engagement, and Infrastructure and what we believe will be iGaming’s ‘AI-First’ company. Our cutting-edge tech stack has moved beyond the investment phase and is now a proven cash generator engineered for horizontal scaling.
We believe their contributions will strengthen our ability to deliver operational leverage, meet our goals to streamline internal processes, enhance overall efficiency across our organization, and advance us further along the path toward EBITDA growth and net profitability. Importantly, with Morten streamlining operations and Garrick focused on U.S. and Global content expansion, we also believe that we are uniquely positioned to provide the robust iGaming ecosystems required by leading players in the evolving Historical and Live Racing and Prediction markets. We believe Bragg will stand out as the sole B2B provider operating at the convergence of iGaming, Sports, and Predictions.”
As Chief Operating Officer, Morten Tonnesen will work on improving efficiency across the business while leading Bragg’s AI transformation. The company’s goal is to become an AI-first business by 2027, with plans to have AI built into over 90% of new products and used across most of its day-to-day operations.
With a Bachelor’s degree in Economics and a Master’s in Strategy and Management from Copenhagen Business School, Tonnesen brings more than 17 years of experience in iGaming, sports betting, and tech, having worked on scaling businesses, improving operations, and expanding into new markets.
Before joining Bragg, he was Chief Growth Officer at Xtremepush, an AI-driven CRM and loyalty platform. Prior to that, he served as Chief Commercial Officer at Shape Games, which was later acquired by Kambi. Earlier in his career, he co-founded BetWarrior, now a well-established operator in LatAm, and spent six years at PokerStars in various roles.
Mr. Tonnesen stated:
“It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company. With Bragg navigating a combination of increasingly complex regulatory compliance requirements and recent tax headwinds in the Netherlands and other regions, exciting new emerging market opportunities in the U.S. and elsewhere, and potential consolidation in the overall global iGaming and Prediction markets, my near-term focus will be squarely on helping steer the Bragg AI Brain toward protecting the Company’s cash runway and driving its EBITDA growth.”
With a Bachelor’s degree in Economics from Stellenbosch University, Garrick Morris joined Bragg in 2024 as Senior Vice President, Commercial for the U.S. and Canada. He brings over 15 years of experience in iGaming, having held roles such as Chief Operating Officer at Digital Gaming Corporation, Operations Manager at Microgaming, and IT Platforms Manager at Derivco.
Mr. Morris commented:
“Since I first joined Bragg in May 2024, we have significantly expanded our U.S. content footprint through the launch of our newest games, Remote Gaming Server technology, and Player Account Management platform. I look forward to working with the team to help further accelerate growth, including via our planned strategic entrance into the Historical and Live Racing, and Prediction markets segments, with the aim of enhancing value for our shareholders.”
This momentum is supported by the rollout of its “Bragg AI Brain” initiative, along with expansion into new areas such as Historical and Live Racing and Prediction Markets.
The leadership updates follow the structural cost changes introduced in January 2026 and mark the next step in aligning the business for further growth.