Bragg Gaming Group generated €26.1m during its second quarter of 2025, an increase of 4.9 per cent, surviving increased taxation in Brazil, The Netherlands, and Romania along the way.
During the quarter it launched content with Fanatics Casino across Tri-State area, significantly expanding its US content footprint. It signed exclusive content development agreement with Hard Rock Digital; builds on momentum in US market with increasing share of proprietary content revenue. It also strengthened position in the newly regulated Brazilian iGaming market through a strategic partnership and investment in local studio RapidPlay. The quarter also saw the launch of Big Ticket Bonanza, a gamification tool to drive player engagement.
Matevž Mazij, Chief Executive Officer for Bragg, commented: “In our 2024 strategic review, we identified cash flow, integration and margin as key priorities and value drivers for Bragg Gaming Group. In Q2 we began to focus on integration and optimization. We identified and actioned key areas where we have now optimized our cost structure and have implemented strategies to leverage synergies from acquisitions such as Spin Games and Wild Streak Gaming.
“Specifically, we have realized €2m in annualised synergies from the business, unlocking improved margins for the second half of 2025. Our leadership conducted a comprehensive review of the business to ensure cash flow and margin remain central to all decisions, supported by Bragg’s strong underlying cash generation and margin profile.”
“While our top-line growth may appear modest, I want to be clear about our strategic focus. With increasing gaming taxes being implemented in key markets like Brazil, The Netherlands, and Romania, we’re prioritizing improved margin and cash flow performance over aggressive revenue expansion. That said, we believe that there are substantial, highly accretive growth opportunities ahead for this business. We intend to pursue these opportunities methodically, with a focus on both margins and cash flow.”
“In terms of content and markets, proprietary content is growing in the U.S. and LatAm. While market conditions in The Netherlands remain challenging with the igaming market gross gaming revenue down 25 per cent this year, Bragg is still outperforming the market, despite these factors coming into play.”
“With this focus on margin and cash flow we have also revised our revenue expectations for the year, while forecasting an improved Adjusted EBITDA Margin for the second half of 2025. We are prioritizing high margin opportunities versus low margin revenue.”
“We’ve also enhanced our leadership team with two transformational key hires, firstly adding Luka Pataky as our new EVP of AI and Innovation. Luka’s appointment comes as we launch an initiative to drive an all encompassing AI-first cultural and technology based change at Bragg.”
“In addition, experienced iGaming industry executive Scott Milford also joins us as our EVP of Group Content, and will propel the next phase in the growth of our online casino content.”
“In summary, we are focused on driving cash flow, integration, and margin, and positioning Bragg for sustainable, profitable growth. The actions taken in Q2 position us to achieve a 20 per cent Adjusted EBITDA Margin target in the second half of 2025.”
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Bragg Gaming Group generated €26.1m during its second quarter of 2025, an increase of 4.9 per cent, surviving increased taxation in Brazil, The Netherlands, and Romania along the way. During the quarter it launched content with Fanatics Casino across Tri-State area, significantly expanding its US content footprint. It signed exclusive content development agreement with Hard…
The post Bragg Gaming prioritises improved margin and cash flow with Q2 revenues up five per cent appeared first on G3 Newswire.