Bragg CEO Matevž Mazij has said the supplier is planning on “harnessing the power of the Bragg AI brain” to drive growth and sustainable profit.
Speaking following the publication of the firm’s preliminary Q4 2025 earnings, Mazij doubled down on Bragg’s commitment to AI as outlined earlier this year.
In January, the firm announced it was to cut 12% of its global workforce amid a shift to AI, with annualised cost savings projected to hit €4.5m.
Bragg expects to become an “AI-first company by 2027”, including having more than 75% of operational workflows impacted by the tech, according to management.
As part of the Q4 update, the supplier noted the restructuring and AI push would “drive cost efficiencies and improve operational excellence”.
Mazij said: “We plan on thoughtfully harnessing the power of the Bragg AI brain to reduce our overall cost structure, drive EBITDA growth and move toward sustained net profitability. We look forward to updating investors as we progress.”
Bragg is expected to further lift the lid on its AI plans when its full-year 2025 and Q4 results are published in March.
On a preliminary basis, Q4 revenue was up 1.8% year on year (YoY) to €27.7m (£24.2m) while adjusted EBITDA was flat at €4.6m.
Full-year projections put revenue up 4% to €106.1m and adjusted EBITDA at €16.6m.
Bragg said: “The company notes that, excluding the Netherlands given its challenging regulatory environment, expected 2025 revenues would represent an 18% increase from 2024, driven by the company’s performance in Brazil and the US.”
Alongside the preliminary update, Bragg also outlined its full-year 2026 forecast, with revenue due to be impacted by regulatory headwinds.
Projected revenue is expected to land between €97m and €104.5m, with management pointing to “increasingly complex regulatory compliance requirements and recent tax changes”.
Adjusted EBITDA is due to come in between €16m and €19m.
Bragg’s shares were down almost 3% at market close on the Nasdaq to $1.68 (£1.24).
Reflecting on the update, Citizens’ Jordan Bender said the Netherlands headwinds would be able to be partially mitigated by a US-facing partnership pipeline.
In an analyst note, Bender wrote: “On one hand, the Netherlands is dragging on results, while the remainder of the business is seeing strong underlying growth. The US and Brazil are key growth markets for the company as it works toward shifting revenue into high-margin, proprietary content.
“Notable agreements with Caesars and Hard Rock should continue to lead to US growth, and we believe the company will continue to push for more agreements with top-tier operators in the US.
“That said, BetCity exiting its technology relationship will be the largest headwind for results in 2026. Overall, the push of its own proprietary content versus distribution of third-party games will ultimately drive stock performance, in our view.”
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Matevž Mazij doubles down on AI-first approach after business announced 12% cut to global workforce in January
The post Bragg CEO says company will use “AI brain” to drive growth first appeared on EGR Intel.