BoyleSports has been named as the sponsor for TNT Sports’ coverage of the Premier League for the 2025-26 season.
The operator’s branding will appear across all coverage of the 52 matches the broadcaster will air this season.
BoyleSports will also feature alongside all TNT Sports’ highlights and supporting Premier League shows that air post 9pm.
The partnership will begin this weekend, 16 August, when Aston Villa take on Newcastle in the first game of the season to be broadcast on TNT Sports.
The Premier League season starts on 15 August as champions Liverpool play host to Bournemouth.
BoyleSports will also launch a new TV ad campaign, which is set to run throughout the season.
According to the operator, the ‘Back Yourself’ campaign will look to “bring the brand’s bold and empowering positioning to life ahead of the new season”.
The moves form part of the Irish operator’s £100m investment into the UK market.
The investment is designed to stimulate UK growth across retail and digital channels, which will include the opening of more than 200 new shops and the creation of 1,000 new jobs.
BoyleSports also promised “significant technology upgrades” to its sportsbook and casino platforms.
Part of the investment saw the company announce a front-of-shirt sponsorship with Premier League side West Ham United for the upcoming season.
From the 2026-27 season onwards, Premier League teams will be prohibited from having front-of-shirt sponsorships with gambling companies.
Troy Cox, chief commercial officer of BoyleSports, said: “Sponsoring TNT Sports’ Premier League coverage will put BoyleSports front and centre at one of the UK’s biggest broadcasters, reaching millions of football fans each week.
“It’s a landmark moment in our £100m+ UK relaunch, combining over four decades of betting expertise with a bold new brand identity and an ambitious growth plan across digital, casino and retail.”
The post BoyleSports to sponsor TNT Sports’ 2025-26 Premier League coverage first appeared on EGR Intel.
Irish operator named as the broadcaster’s official sponsor for the upcoming campaign as part of its £100m UK investment
The post BoyleSports to sponsor TNT Sports’ 2025-26 Premier League coverage first appeared on EGR Intel.