BOYLE Sports has launched its new brand platform, Back Yourself, designed to capture the mindset of a confident sports bettor.
The campaign is led by a cinematic brand film that places viewers inside a bettor’s “train of thought” as they navigate tactical debates, punditry, data analysis, and in-play commentary before making a decisive wager with assurance.
Aimée Prendergast, Marketing Director at BOYLE Sports, said: This campaign brings our new positioning ‘Back Yourself” to life in a bold, cinematic way that reflects the confidence at the heart of our brand. It’s the cornerstone of our UK relaunch and we’re excited for fans to see a new side of BOYLE Sports across TV, OOH and digital.”
The Back Yourself campaign marks another step in the bookmaker’s £100M+ UK relaunch, following recent high-profile partnerships with West Ham United and TNT Sports’ Premier League coverage. The brand’s refreshed identity features a modernised positioning, logo, updated colour palette, and streamlined typography designed to stand out across broadcast, digital, sponsorship and retail environments.
Developed with Forsman & Bodenfors Dublin and produced by Stink Films, the film was directed by award-winning filmmaker Ben Nakamura Whitehouse on a large-scale Belgrade soundstage, with AI-generated visuals created by Dublin’s GABHA Studios. Supporting assets include an extensive photography campaign and OOH placements, extending the creative platform across multiple channels.
The post BOYLE Sports unveils new campaign in £100m+ UK investment appeared first on G3 Newswire.
BOYLE Sports has launched its new brand platform, Back Yourself, designed to capture the mindset of a confident sports bettor. The campaign is led by a cinematic brand film that places viewers inside a bettor’s “train of thought” as they navigate tactical debates, punditry, data analysis, and in-play commentary before making a decisive wager with…
The post BOYLE Sports unveils new campaign in £100m+ UK investment appeared first on G3 Newswire.