BOYLE Sports has announced it will remain West Ham United’s front-of-shirt sponsor for the 2026-27 season, after the East London club’s relegation to the Championship.
Premier League clubs have introduced a voluntary ban on gambling logos on the front of shirts from next season onwards, but it does not apply to the lower leagues, leaving the door open for bookmakers to strike deals with teams in the Championship and below.
BOYLE Sports signed a “multi-year partnership” with West Ham in July 2025, worth a reported £13m a season, replacing Betway as the front-of-shirt sponsor for the Hammers.
Following the club’s demotion from the Premier League to the second tier of English football, the Irish independent bookmaker has confirmed it will continue as “principal partner”.
BOYLE Sports CEO, Vlad Kaltenieks said: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
West Ham United’s Interim CEO, Karim Virani, added: “We’re delighted to have BOYLE Sports continue as our front of shirt partner as part of the multi-year principal partnership.
“As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans.
“BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
The announcement comes weeks after UK challenger brand Midnite penned a front-of-shirt deal with fellow relegated club Wolves.
Earlier in June, BOYLE Sports secured title sponsorship of the Northern Irish football leagues, in a deal worth more than £1m.
The post BOYLE Sports to continue West Ham front-of-shirt sponsorship first appeared on EGR Intel.
Irish bookmaker confirms continuation of multi-year agreement despite the London club’s relegation from the Premier League
The post BOYLE Sports to continue West Ham front-of-shirt sponsorship first appeared on EGR Intel.