The deal strengthens BOYLE Sports’ presence in Stratford, where the Lions’ home court, the Copper Box Arena, sits opposite the London Stadium, home of fellow partner West Ham United. It follows the bookmaker’s recent £100m+ investment in the UK.
BOYLE Sports branding will feature on the Lions’ uniforms and around the arena during Super League Basketball and BKT EuroCup fixtures, debuting in tonight’s EuroCup clash against Dolomiti Energia Trento. Both organisations recently completed rebrands, signalling a shared ambition to grow their influence in UK sport.
Vlad Kaltenieks, CEO at BOYLE Sports, said: “This is a hugely exciting new frontier for BOYLE Sports and our new investment in the UK market. London Lions are a perfect partner for us, with both brands operating at the crossover of sport and culture. We look forward to many successful nights under the lights of the Copper Box Arena.”
Justinas Liaudinskas, Chief Commercial and Revenue Officer at the London Lions, added: “We’re extremely proud to welcome BOYLE Sports as our new front-of-jersey partner. Both the Lions and BOYLE Sports share mutual ambition to establish real presence in London. We’re excited to grow together and create memorable moments for our fans on and off the court.”
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The deal strengthens BOYLE Sports’ presence in Stratford, where the Lions’ home court, the Copper Box Arena, sits opposite the London Stadium, home of fellow partner West Ham United. It follows the bookmaker’s recent £100m+ investment in the UK. BOYLE Sports branding will feature on the Lions’ uniforms and around the arena during Super League…
The post BOYLE Sports partners with London Lions as new shirt sponsor appeared first on G3 Newswire.