Betway and Formula 1 have announced a new multi-year partnership, under which Betway will be the first official betting operator for the racing competition. Betway’s parent company, Super Group, announced that the new partnership between the operator and Formula 1 is the first deal of its kind for the racing sport and follows the operator’s
Betway and Formula 1 have announced a new multi-year partnership, under which Betway will be the first official betting operator for the racing competition.
Betway’s parent company, Super Group, announced that the new partnership between the operator and Formula 1 is the first deal of its kind for the racing sport and follows the operator’s branding collaboration with Atlassian Williams Racing in 2025.
The partnership will offer in-play betting markets based on race strategy and builds on Alt Sports Data’s current collaboration with Formula 1.
Neal Menashe, CEO of Super Group, said:
“We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1. This partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends. It promises to be a competitive season with fantastic races across the globe – we look forward to being a part of it.”
Jonny Haworth, director of commercial partnerships at Formula 1, added:
“Sports betting is now a natural extension of how many modern fans engage with live events. As a series with vast and complex data sets, our innovative partnership with Betway allows our adult fans to take a step closer to the strategy and action that makes it so thrilling. While betting and sport have long gone hand in hand, this new product offering based on real-time and regulated data takes Formula 1 into a new cutting-edge dimension that offers even more engagement and excitement for fans.”
Many international markets will be covered through the deal, including Europe, the Middle East, Africa, Canada, and Mexico.