Kaizen Gaming’s senior head of AI, Konstantinos Papakonstantinou, has predicted AI will eventually transform sports betting but admitted the technology is yet to impact customer behaviour on betting apps.
While AI is being widely used across igaming in areas such as odds compiling and trading, identifying gambling harm and customer support, it’s yet to make real inroads in the customer experience, Papakonstantinou said.
During a panel on AI in sports betting at ICE Barcelona on Tuesday, 20 January, the Kaizen exec suggested players are not ready for a “ChatGPT style” of interaction with sportsbooks but that over the next few years, the industry will slowly see change.
“AI is not transforming sports betting, yet. That is the key thing because we will see a lot of things change in the next couple of years,” he told delegates.
“It has a lot of potential. I just think people who love sports and want the excitement of placing bets, they don’t want to change their habits.
“They are not ready to adopt a ChatGPT style in every interaction with a product. We might see these type of changes.
“We haven’t seen this trend yet of customers changing their behaviour. AI is transforming things behind the scenes through optimisation of internal processes step-by-step.
“It is still quite painful to implement and quite expensive to introduce, but it is not yet a transformative technology.”
Brands are dipping their toes into using AI for marketing, with Lottoland releasing an advert last October made by AI, months after SBK did something similar ahead of the 2025/26 Premier League season.
Meanwhile, crypto casino BetHog and PlayOJO parent company SkillOnNet have launched AI-powered dealers in the last few months.
LeoVegas Group co-founder Gustaf Hagman announced earlier this month he is to launch an AI-powered live casino supplier – Avanti Studios.
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Konstantinos Papakonstantinou tells panel in Barcelona that while AI is impacting backend functions it is “not yet a transformative technology”
The post Bettors not ready for “ChatGPT style” experience, admits Kaizen AI head first appeared on EGR Intel.