Better Collective, the digital sports media group, has announced its strategic expansion into the prediction market space with the launch of new content and products targeting the U.S. user base. Better Collective revealed it will be launching dedicated prediction market editorial hubs across the Action Network and VegasInsider brands and will additionally improve the production
Better Collective, the digital sports media group, has announced its strategic expansion into the prediction market space with the launch of new content and products targeting the U.S. user base.
Better Collective revealed it will be launching dedicated prediction market editorial hubs across the Action Network and VegasInsider brands and will additionally improve the production of articles, expert analysis, and insights on the topic of prediction markets covering sports, politics, culture, and entertainment.
The company will introduce social-first video formats and educational content, which have the goal of helping the audience understand prediction markets better and navigate them more easily.
Jesper Søgaard, Co-founder and Co-CEO of Better Collective, said:
“Prediction markets increase our total addressable market significantly in the U.S. and represent a natural extension of how people engage with information, probabilities, and future events. At Better Collective, we have spent more than two decades building platforms that help users understand outcomes, make informed decisions, and engage with sports and other cultural moments. With our audience reach, data capabilities, and strong media brands, we are uniquely positioned to connect, inform, and entertain millions of users within this emerging category.”
Better Collective has already started collaborating with different prediction market operators to focus on brand awareness, education, and customer acquisition.