BetMGM has announced the renewal of its ambassadorial deal with National Hockey League (NHL) star Connor McDavid.
The multi-year extension will see McDavid continue to appear in BetMGM responsible gambling campaigns across broadcast, digital and social platforms.
The campaigns will promote BetMGM’s safer gambling tools in BetMGM’s app, including deposit and stake limits, time-out features and self-exclusion options.
The operator also confirmed plans to air a third responsible gambling ad featuring McDavid.
The Edmonton Oilers player first signed on as an ambassador in 2022 and featured in the firm’s ‘Mullet Over’ campaign which first aired in December 2025.
BetMGM revealed that the campaign resulted in a 27% year-on-year (YoY) increase in the number of accounts using deposit limits.
BetMGM CEO Adam Greenblatt said: “Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective.
“The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level.
“We’re proud to continue working with one of hockey’s most respected leaders to ensure that gaming is always fun and entertaining.”
McDavid added: “Being disciplined and making smart decisions are big parts of hockey. They’re important when it comes to sports betting, too.
“BetMGM gives players tools that help them stay in control of their play, because keeping betting fun starts with betting responsibly.”
Earlier this year, BetMGM expanded its responsible gaming remit by updating its terms of service to include sanctions for customers found to be abusing professional athletes.
The revised guidelines aligned with the initiatives developed by the operator in tandem with responsible gaming platform GameSense.
Earlier this week, BetMGM, which is a 50-50 JV between Entain and MGM Resorts International, reported a 7% YoY rise inrevenue to $710m for the third quarter.
The post BetMGM renews ambassador partnership with Connor McDavid first appeared on EGR Intel.
NHL star signs multi-year renewal to front operator’s responsible gaming campaigns and promote use of safer gambling resources
The post BetMGM renews ambassador partnership with Connor McDavid first appeared on EGR Intel.